The Challenge
Vella is replacing chaos in home services with predictability-and you're building the demand engine to prove it works at scale. Own customer acquisition in Dallas/Austin, then build the playbook for national expansion.
Your Mission
Establish growth baseline: document last 4 weeks of CAC, payback period, LTV, and channel mix; identify biggest measurement gaps
Ship 10+ experiments across paid (Google, Meta, TikTok, LSAs), creative, offers, and retargeting with measurable kill criteria
Greenlight at least one scalable acquisition path with CAC/payback improvement or appointment growth at flat efficiency
Build and launch one compounding loop (referral or partnership) with attribution tracking and first attributed volume
Scale winning acquisition channels to $XXK monthly spend with target CAC and payback benchmarks
Deliver City Growth Playbook v1 (channels, budgets, creative system, partnership motion, cadence, KPIs, expansion checklist)
Expand growth pod effectiveness: optimize Social/Creative velocity and BD pipeline for consistent pipeline generation
Prove repeatable unit economics and positioning ready for expansion to 2-3 additional markets
KPIs You'll Own
Customer Acquisition Cost (CAC)
Cost per completed appointment acquisition by channel; target payback period improvement YoY.
Payback Period
Months to recoup CAC; primary efficiency metric for scaling decisions.
Lifetime Value (LTV)
Total revenue per customer across repeat appointments; used to validate unit economics and growth runway.
Completed Appointments
Monthly appointments closed; top-line volume growth metric by channel and campaign.
Conversion Rate
Lead-to-appointment conversion across funnel; tracked by channel and creative variant.
Weekly Experiment Velocity
Number of tests shipped, learnings captured, and scaling/kill decisions made each week.
Tools & Stack
Your Team
Your Manager
CEO
Current Team
You + Social/Creative Lead + Business Development Lead (2 direct reports)
New role; backfill for growth leadership
The Package
Salary
$100K-$200K base
Variable
Bonus
Equity
Meaningful upside (equity implied)
Remote
On-site or hybrid (Dallas or Austin, TX preferred); in-person presence expected
Benefits & Perks
Company Intelligence
Vella is building the execution layer for home services, starting with cleaning. They replace arrival windows and variable scope with deterministic duration and execution, creating a reliability system learned through real in-home data and encoded into software. The result: services customers trust and a defensible data advantage.
Culture
AI-native operating system. Fast-moving, high-intensity culture. Expects long hours, nights, weekends. Built for builders, not work-life balance optimizers.
Is This Role For You?
- You've owned growth P&L with real unit economics (CAC, LTV, payback) and know how to improve them
- You thrive in high-velocity experimentation: hypothesis → test → learn → scale/kill cycles
- You're comfortable splitting time between strategy and hands-on execution (running ads, optimizing creative, building partnerships)
- You want to prove a scalable playbook and expand it nationally; geographic arbitrage and unit economics excite you
- You're a self-starter who doesn't need hand-holding; you can diagnose, decide, and ship in weeks
- You need work-life balance or predictable hours; this is high-burn, high-upside early stage
- You've only managed teams or done strategy; you need hands-on growth execution experience with measurable results
- You're not comfortable with experimentation and failure; killing bad ideas fast is the job
- You need a mature, documented playbook to inherit; you're building this from day one
Interview Process
Screening call
Growth leadership background, unit economics experience, and fit for on-site role
Deep dive case study
Walk through a past growth initiative: hypothesis, experiments, results, CAC/LTV improvement
CEO conversation
Strategy, vision, and partnership on growth roadmap and early priorities
References
Past CEOs/stakeholders on execution velocity, unit economics discipline, and team leadership
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Vagas parecidas
Senior Director, Head of Marketing - Data Licensing and AI Services
Shutterstock • New York, NY
Director of Product Partnerships & Growth
Transmit Security • New York, NY
Executive Director, Marketing - Project & Development Services (PDS) and Property Management
JLL • New York, NY
Director, Pharmacy Network Growth
BlinkRx • New York, NY
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.