The Challenge
United Way Miami is fighting for equitable access to education, financial security, and community health. You'll own their entire social presence across two brands, driving engagement and generating leads for a mission-driven organization.
Your Mission
Audit current social media performance across Facebook, Twitter, Instagram, LinkedIn, YouTube and establish baseline metrics for engagement, reach, and follower growth
Build and launch a unified 90-day content calendar with clear posting cadence, content pillars, and asset production workflows
Identify and optimize paid social advertising spend across platforms to lower cost-per-lead and increase qualified followers
Create video production pipeline and shoot 8-12 pieces of content (testimonials, program highlights, event coverage) for immediate distribution
Grow organic reach by 40% and engagement rate by 35% through strategic content and community management across all platforms
Launch and optimize 3+ paid social campaigns targeting B2B partnerships and B2C community participation with documented ROI
Build out digital asset library with organized, searchable system accessible to internal stakeholders for consistent brand execution
Establish social listening protocol to identify threats, opportunities, and user-generated content to inform strategy adjustments
KPIs You'll Own
Follower Growth Rate
Track month-over-month growth across all social platforms as a leading indicator of brand awareness expansion.
Engagement Rate
Monitor likes, comments, shares, and click-through rates to measure content resonance and audience participation.
Cost Per Lead/Conversion
Calculate efficiency of paid social spend against leads generated and program signups attributed to social campaigns.
Video Completion Rate
Track how far viewers watch video content to optimize length, thumbnails, and production quality.
Brand Sentiment
Monitor social listening data to track positive vs. negative mentions and community perception shifts quarter-over-quarter.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Team composition not provided; manages two social media brands independently
New hire or backfill role - not specified
The Package
Salary
$51K-$58K base
Remote
Hybrid: 2 days remote, 3 days on-site in Miami, FL
Benefits & Perks
Company Intelligence
United Way Miami is a nonprofit fighting for equitable access to quality education, financial security, and community health across Miami. They tackle complex social issues through community partnerships and data-driven initiatives to drive real change.
Is This Role For You?
- You can shoot, edit, and produce video content—not just curate it. This role demands real production skills, not just scheduling posts.
- You're energized by nonprofit mission work and want to see your social strategy directly move community engagement metrics.
- You're hands-on with paid social (Meta, LinkedIn ads) and can prove you've optimized budgets and lowered acquisition costs.
- You thrive managing multiple brand voices across different platforms and audiences simultaneously without losing consistency.
- You expect a remote-first role—this is hybrid with 60% on-site requirement in Miami and you need to be physically present for live event coverage.
- You're a strategy-only marketer who doesn't want to touch video editing, photography, or content production yourself.
- You're looking for six-figure compensation or equity—this is a nonprofit manager salary in the $51-58K range with solid benefits but no equity upside.
Interview Process
Application Review
Submit resume, portfolio with 3-5 social media campaigns (organic and paid), and writing samples demonstrating voice and strategy.
Phone Screening
Conversation about social media background, nonprofit experience, and specific examples of paid social ROI or engagement wins.
Portfolio Walk
Deep dive into your best social campaign: metrics, strategy, creative decisions, and what you'd do differently.
Video Assignment
Likely a short-form video or content production task to assess editing, scriptwriting, and visual storytelling capability.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.