Director of Marketing

Unified Health Technology is seeing an energetic and hands-on Director of Marketing to build and scale demand generation. This pivotal role is responsible for building a strong department and turning marketing campaigns into a measurable, accountable growth engine. As the leader of marketing efforts, the Director of Marketing will craft compelling brand stories, develop integrated campaigns, and leverage data-driven insights to maximize engagement across multiple platforms. Leadership here will shape the future of our brand presence and market influence, guaranteeing we stay ahead in a competitive landscape. The ideal candidate has substantial SaaS marketing experience, is comfortable being held accountable for expectations, and prioritizes the budget to make the biggest impact.

Responsibilities include but are not limited to:

• Develop and execute comprehensive multichannel marketing strategies that unite business objectives, including digital, social media, print, and broadcast advertising campaigns.
• Lead and manage cross-functional teams specializing in content marketing, advertising sales, graphic design, web analytics reporting, and marketing automation tools for cohesive campaign execution.
• Oversee demand generation marketing initiatives to attract and convert prospects through targeted campaigns utilizing SEO, email marketing, Google AdWords, Facebook Advertising, and social media advertising campaigns.
• Implement and optimize marketing automation platforms and CRM systems to streamline workflows, nurture leads, and enhance customer engagement.
• Analyze web analytics data using tools like Google Analytics to measure campaign performance, identify trends, and inform strategic decisions for continuous improvement.
• Manage the marketing budget effectively while coordinating with product management teams to support initiatives and product launches.
• Cultivate strong relationships with internal teams and external partners to facilitate seamless collaboration on branding efforts, advertising sales strategies, and market research projects.

Qualifications

• Bachelors in marketing, business, or equivalent required.
• Proven expertise in SaaS strategies, content marketing, performance marketing, and demand generation techniques.
• Extensive experience managing marketing, advertising or public relations teams with a focus on team leadership and development.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creative oversight; familiarity with WordPress, HTML coding basics preferred.
• Strong knowledge of digital marketing channels including social media platforms, email marketing tools, Google Analytics, and marketing automation software.
• Skilled in web analytics reporting to track KPIs such as engagement rates, conversion metrics, and ROI; adept at data-driven decision making.
• Ability to manage multiple projects simultaneously while maintaining attention to detail; excellent copywriting skills for compelling content creation.
• Experience in B2B marketing environments with a focus on cross-functional collaboration across sales teams and product management.
• Budgeting expertise combined with strategic planning capabilities to maximize campaign impact within financial constraints.

If you believe strategic vision combined with hands-on expertise will inspire teams and deliver measurable results in a fast-paced environment dedicated to growth and excellence, we want to hear from you.

Pay: From $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Paid time off
• Professional development assistance
• Vision insurance

Experience:

• SaaS: 5 years (Required)

Work Location: In person