The Challenge
UniFECAF is scaling across multiple national hubs and needs a hands-on Growth Manager to architect their entire funnel—from paid acquisition through retention. You'll own strategy and execution across CRM, paid media, SEO, and CRO with aggressive growth targets.
Your Mission
Audit current performance across all channels (paid, organic, direct) and establish baseline KPIs dashboard in HubSpot + GA4
Launch first A/B testing cycle on paid creative and landing pages; target 15-20% improvement on primary conversion metric
Map and optimize full lead-to-customer journey; define and implement MQL → SQL → Revenue tracking
Structure email nurture workflows and lead scoring model in HubSpot to improve sales handoff quality
Achieve 25%+ improvement in CAC efficiency through channel optimization and audience testing
Build SEO content roadmap and secure 5-10 high-intent keyword rankings; measure organic revenue contribution
Scale winning paid campaigns while maintaining ROAS target >3:1; reduce cost per lead by 20%+
Establish weekly growth ops cadence with data insights; implement culture of experimentation across team
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost-per-customer by channel; benchmark against LTV to ensure unit economics remain healthy
Conversion Rate (funnel stage)
Monitor top-to-middle-to-bottom funnel conversion; identify and prioritize biggest leak points
Return on Ad Spend (ROAS)
Paid media efficiency metric; target >3:1 across Google and Meta campaigns
Cost Per Lead (CPL)
Weighted average across all inbound channels; guide bid strategy and channel mix decisions
Organic Traffic & Rankings
Monthly tracked keywords, impressions, and clicks; correlate to lead volume and revenue
Lead Scoring & MQL → SQL Conversion
Quality of leads passed to sales; measure sales acceptance rate and revenue-influenced pipeline
Tools & Stack
Your Team
Your Manager
Not specified (likely C-suite or VP Marketing)
Current Team
Not specified; likely working across marketing, sales, and product teams
New hire to build/lead growth function
The Package
Salary
BR$120K-BR$180K base
Remote
On-site in Taboão da Serra, São Paulo
Benefits & Perks
Company Intelligence
UniFECAF is an education or SaaS player operating across multiple national hubs in Brazil with ambitions to scale. They're investing in structured growth infrastructure and moving beyond organic channels.
Culture
High-performance, data-driven, ownership mentality expected
Is This Role For You?
- You've run paid + organic + CRM across a full funnel and can speak to CAC/LTV in real numbers
- You thrive in ambiguous, early-stage growth environments where you own strategy AND execution
- You're fluent in HubSpot and GA4; comfortable building dashboards and defining KPIs from scratch
- You want to build a scalable growth playbook for an ambitious Brazilian company
- You need remote flexibility; this is 100% on-site in Taboão da Serra
- You're a specialist (paid media only, or SEO only); this requires full-stack growth thinking
- You want hands-off strategy roles; ownership here means rolling up your sleeves on campaigns, testing, and optimization
Interview Process
Initial screening
Likely phone screen on growth background, tools experience, and understanding of their business
Growth case study / Portfolio review
Walk through a past growth project: channels managed, metrics improved, A/B tests run, lessons learned
Leadership / stakeholder round
Meet with founder/head of marketing; discuss growth strategy, team dynamics, and execution approach
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.