The Challenge
Tubi is expanding aggressively in Mexico and needs a marketing director who can build the brand from the ground up in one of Latin America's biggest markets. You'll report directly to the Global CMO and own the entire go-to-market strategy—from consumer acquisition to advertiser engagement—in a culturally nuanced, sports-obsessed market.
Your Mission
Audit current Tubi Mexico performance, competitive landscape, and audience insights; establish baseline KPIs and reporting framework
Develop and present localized 12-month marketing strategy to Global CMO with focus on women's football and culturally relevant sports partnerships
Build and onboard core Mexico marketing team; establish cross-functional workflows with U.S., regional, and FOX Mexico stakeholders
Launch first integrated campaign leveraging sports/entertainment IP to drive awareness and trial among target consumer segments
Scale paid acquisition channels (digital, social, partnerships) with demonstrated CAC efficiency and payback metrics
Build full sales enablement playbook and content marketing library for advertiser/channel partner engagement
Execute 2-3 major experiential activations or partnership campaigns anchored in local sports/entertainment culture
Achieve measurable lift in brand awareness, consideration, and viewership in Mexico via continuous media optimization and testing
KPIs You'll Own
Consumer Acquisition Cost (CAC)
Track cost per new viewer acquired across all paid channels; optimize toward LTV targets.
Brand Awareness & Consideration
Monthly tracking via research surveys to measure Tubi's top-of-mind and consideration vs. competitors in Mexico.
Viewership Growth & Engagement
Monthly active users, watch time, and session frequency; correlation to campaign activity.
Advertiser Pipeline & Revenue
New advertiser acquisitions, advertiser spend, and renewal rates; direct impact of sales enablement efforts.
Campaign ROI & Media Efficiency
ROAS across digital, social, and partnership channels; cost per engagement or conversion.
Tools & Stack
Your Team
Your Manager
Global Chief Marketing Officer (CMO)
Current Team
Unknown; likely small local team or agency partnerships; you'll build Mexico marketing function
New role or significant expansion of Mexico marketing capability
The Package
Salary
$130K-$160K USD equivalent
Remote
On-site in Mexico City; occasional domestic and international travel required
Benefits & Perks
Company Intelligence
Tubi is a free ad-supported streaming service owned by Fox Corporation, competing in SVOD with focus on emerging markets and underserved audiences. Mexico is a strategic growth market with massive entertainment consumption and sports engagement, particularly around women's football and other culturally resonant content.
Customers
Mass consumer audiences; advertisers and channel partners
Culture
Global, fast-moving, data-driven; direct reporting structure; emphasis on cultural insight and creative excellence.
Is This Role For You?
- You've scaled consumer brands or streaming services in Latin America and understand Mexican media/sports obsession deeply
- You're fluent in Spanish and English and can navigate cultural nuance in campaign creative and strategy
- You thrive leading 360° integrated campaigns and can orchestrate across brand, digital, social, partnerships, and experiential channels
- You're data-driven and comfortable building measurement frameworks, optimizing ROI, and speaking fluently to performance metrics with executives
- You've never worked in entertainment, media, sports, or consumer-facing B2C—context matters here
- You don't speak fluent Spanish or lack deep familiarity with Mexican culture and media landscape
- You prefer hands-off strategy work; this role requires rolling up sleeves and executing campaigns in a startup-like environment
Interview Process
Initial Recruiter Screen
Background check, bilingual fluency confirmation, portfolio of campaigns in Mexico or Latin America
Hiring Manager (VP or Regional Lead) Interview
Deep dive into Mexico market experience, Tubi competitive positioning, and approach to localizing global strategy
CMO Interview
Strategic fit, vision for Tubi Mexico, cross-functional collaboration, and high-level marketing philosophy
Case Study or Strategy Presentation
Develop a 30-day marketing plan or campaign brief for a specific Tubi use case; present and discuss with panel
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.