The Challenge
TRACTIAN is digitally transforming industrial maintenance with hardware-software solutions for the blue-collar workforce. As North American Growth Lead, you'll build automated systems that eliminate manual work, scale the funnel, and partner directly with Sales and Product to drive revenue growth in an underserved industrial tech market.
Your Mission
Map current funnel architecture and identify 3+ manual bottlenecks in middle/bottom-of-funnel workflows to automate
Build first low-code automated audience and outreach motion using Clay + intent signals, targeting 500+ qualified leads
Establish baseline conversion metrics across funnel stages and define 6-month growth targets with Sales leadership
Embed with SDR and AE teams to understand pain points and co-design 2 sales-enablement campaigns
Launch 4+ high-scale automated campaigns with documented hypothesis, results, and learning from each
Reduce manual outreach time by 60% through lifecycle automation triggered by product signals
Achieve 20%+ lift in middle-to-bottom funnel conversion vs. baseline through testing and optimization
Scale North American pipeline by $2M+ attributed to growth program initiatives
KPIs You'll Own
Funnel Velocity
Average days from lead entry to qualified opportunity, with target to reduce by 30%.
Campaign Conversion Rate
Percentage of targeted accounts converting to qualified meetings, benchmarked per motion type.
Sales Productivity (AE/SDR)
Meetings booked per SDR per week and deal close rate per AE, tracking impact of growth enablement.
Automation Coverage
Percentage of funnel motions running on low-code systems vs. manual work.
Pipeline Sourced
Total revenue pipeline attributed to growth campaigns, quarterly target.
Tools & Stack
Your Team
Your Manager
VP/Head of Growth (or GTM leadership)
Current Team
US and Mexico Marketing Pods, Sales (SDRs/AEs), GTM Engineering team
New role - North American Growth Lead
The Package
Salary
$140K-$180K base
Remote
Remote-first, on-site preference for Atlanta hub commutable distance
Benefits & Perks
Company Intelligence
TRACTIAN is a hardware-software platform disrupting industrial maintenance by digitally transforming operations for the blue-collar workforce. They serve manufacturing, utilities, and food processing industries with solutions like Vibration Monitoring, AI-Assisted Asset Management, and OEE Optimization.
Culture
First Principles Thinking, Availability at the Core, Extreme Ownership, high autonomy, direct collaboration with leadership
Is This Role For You?
- You're obsessed with automation and low-code tools (Clay, Claude Code) to eliminate manual work at scale
- You think like an engineer—form hypotheses, run experiments, measure rigorously, iterate based on data
- You genuinely understand Sales and can partner with SDRs/AEs to make them more effective
- You own problems end-to-end and have zero tolerance for preventable funnel leaks
- You're a brand marketer or demand-gen practitioner who relies on 'best practices' rather than first principles
- You want to report to a traditional CMO; this is a hands-on operator role, not a strategist seat
- You're uncomfortable being on-site or within commuting distance to Atlanta on a regular basis
Interview Process
Screening
Hiring manager conversation about growth philosophy, automation experience, and sales alignment
Technical Deep Dive
Walk through a past funnel problem: how you diagnosed it, hypothesized a solution, automated or optimized it, and measured results
Cross-functional Panel
Meet with GTM Engineering, Sales leadership, and Product to assess collaboration and execution style
Founder Conversation
Final round with leadership to discuss long-term vision and growth strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.