The Challenge
TRACTIAN is disrupting industrial asset management with cutting-edge hardware-software fusion. You'll build and lead a regional events machine that drives pipeline, brand presence, and revenue impact across Latin America's most competitive markets.
Your Mission
Audit existing regional event portfolio and establish standardized KPI framework tied to pipeline/revenue; present regional events strategy aligned with company goals
Onboard and structure the regional events team with clear playbooks, ownership, and performance metrics
Execute 2-3 high-visibility events (flagship tradeshows or customer events) flawlessly; establish post-event analysis and ROI reporting cadence
Map event technology stack and vendor ecosystem; identify gaps and consolidate tools for efficiency
Build and deploy regional event standards playbook across all markets; train distributed teams on execution excellence
Own full-cycle strategy and delivery of 4-6 large-scale events; demonstrate measurable pipeline contribution and engagement metrics
Establish event-sourced pipeline tracking and attribution model; prove ROI per event type and refine budget allocation
Scale the regional team with documented processes and mentoring; identify and prepare internal leaders for expansion
KPIs You'll Own
Pipeline Generated from Events
Total qualified opportunities sourced or influenced by regional events, tracked by source and converted to revenue.
Event ROI
Revenue influenced divided by total event spend; target >3:1 for flagship events, >2:1 for supporting events.
Attendee Engagement Score
Post-event NPS, session attendance rates, booth/experience interaction, and conversion to follow-up meetings.
Brand Awareness Lift
Pre/post event awareness tracking among target personas; social reach, media mentions, and earned coverage.
Team Velocity & Execution Quality
On-time, on-budget event delivery; internal stakeholder satisfaction; vendor SLA compliance.
Tools & Stack
Your Team
Your Manager
VP or Head of Field/Growth Marketing (implied)
Current Team
Regional and functional event contributors; team size not specified
Leadership backfill or new growth initiative; will lead and scale team
The Package
Salary
$120K-$160K BRL equivalent (est. $24K-$32K USD, adjusted for São Paulo market and seniority)
Remote
On-site, São Paulo, Brazil. Travel required for regional events and tradeshows.
Benefits & Perks
Company Intelligence
TRACTIAN is revolutionizing industrial asset management by fusing hardware and software to empower frontline maintenance workers. They deliver B2B SaaS solutions focused on operational reliability and efficiency in legacy industrial markets.
Culture
Break boundaries, question convention, collaborate with top talent. Growth-stage startup mentality with founder proximity.
Is This Role For You?
- You've led 6+ years of regional or large-scale field marketing programs and own the P&L and ROI obsessively
- You thrive herding multiple high-stakes events simultaneously while maintaining quality and team morale
- You speak fluent Portuguese, Spanish, or have deep Latin America market experience (a major advantage)
- You're comfortable in fast-growth chaos and can establish playbooks and process without excessive overhead
- You can tie events directly to pipeline and revenue; you live and breathe attribution and analytics
- You're uncomfortable with on-site work or unwilling to travel regularly across the region
- You prefer individual contributor roles over team leadership and scaling responsibility
- You've never measured event ROI or attributed revenue; you care more about attendance than outcomes
Interview Process
Phone Screen
Recruiter discusses background, regional experience, and team leadership; 30 min.
Manager Interview
VP/Head of Field Marketing digs into event strategy, portfolio examples, and how you've scaled teams; 45 min.
Case Study / Strategy Discussion
Present how you'd build a regional events roadmap for TRACTIAN's industrial tech expansion in LATAM; 60 min.
Cross-functional Panel
Meet demand gen, sales leadership, or product marketing leads; assess collaboration and stakeholder management; 45 min.
Founder/CEO Conversation
Culture fit, vision alignment, and questions from top leadership; 30 min.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.