The Challenge
TrackingTime is the leading time tracking SaaS in Latin America serving thousands of businesses globally. You'll own the complete growth engine—from acquisition channels to conversion optimization—with direct impact on revenue in a product-led company.
Your Mission
Audit current acquisition channels (organic, paid, partnerships) and identify quick wins for lead quality improvement in B2B segment
Establish baseline conversion metrics across the funnel and identify top 3 drop-off points to target
Design and launch first A/B test on landing page messaging or demo conversion flow
Align with Sales and Customer Success on lead scoring and qualification criteria
Improve demo-to-paid conversion rate by 20%+ through funnel optimization and messaging experiments
Scale highest-performing organic acquisition channel (SEO focus) to generate 30%+ of qualified leads
Build and automate lifecycle flows (post-signup activation, post-demo nurture) increasing user activation by 25%+
Establish product-led growth metrics dashboard tracking activation, expansion, and retention signals
KPIs You'll Own
Demo-to-Paid Conversion Rate
Track percentage of demo attendees converting to paying customers, target 20%+ improvement.
Lead Quality Score
Measure qualified leads by MRR potential and conversion likelihood to prioritize sales efforts.
Customer Acquisition Cost (CAC)
Monitor blended CAC across channels to ensure efficient growth and payback period.
Activation Rate
Percentage of new signups completing key onboarding steps within first 7 days.
Organic Traffic to MQL
Track organic channel's ability to generate qualified leads and SEO impact on funnel.
Tools & Stack
Your Team
Your Manager
Managing Partners / CEO
Current Team
Sales and Customer Success teams based in Argentina; primarily US-incorporated remote structure
New leadership role to establish dedicated growth function
The Package
Salary
$120K-$160K base
Remote
100% remote, co-working space available
Benefits & Perks
Company Intelligence
TrackingTime is the leading SaaS platform for time tracking and productivity software in Latin America, serving thousands of businesses from freelancers to enterprise clients globally. They offer real-time time tracking, project management, attendance, and timesheets integrated with 50+ apps like Slack, Trello, and Google Calendar.
Customers
Thousands of B2B clients globally, from freelancers to world-class brands
Culture
Product-led, data-driven, mostly Argentina-based team with US incorporation
Is This Role For You?
- You've scaled B2B SaaS acquisition and owned full-funnel metrics—not just campaigns
- You obsess over conversion rate optimization and love running experiments (A/B tests, messaging variants)
- You understand product-led growth and can identify activation/onboarding friction points from user data
- You're analytical but hands-on—you'll execute, not just strategize
- You speak fluent English and can work across time zones (Argentina-based company)
- You're a brand or content marketer—this is pure growth and conversion optimization
- You need guidance on every decision—you'll own strategy and execution with minimal hand-holding
- You can't work with limited historical data—you'll be building the growth playbook from scratch
Interview Process
Initial screening
Conversation about growth experience, SaaS background, and PLG familiarity
Case study / Practical exercise
Analyze TrackingTime's current funnel and propose 3 optimization priorities with metrics
Leadership interview
Meet with managing partners to discuss growth strategy, execution approach, and alignment
Reference checks
Validate SaaS growth track record and execution mindset with previous managers
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.