The Challenge
Topify is building the infrastructure for AI agents to discover and amplify brands—and you're the first person to chart the GTM playbook. You'll own everything from demand gen to closing the first 100 customers, establishing the acquisition engine that scales this from 0 to $5-20M ARR.
Your Mission
Define and launch 2-3 primary demand gen channels (SEO, paid, community) with baseline PQL volume targets and cost-per-acquisition benchmarks
Develop and validate enterprise sales playbook with first 10-15 customer meetings and documented feedback loops
Build pricing strategy framework aligned to unit economics and competitive positioning within MarTech/AI landscape
Establish GTM reporting dashboard tracking pipeline, conversion rates, and CAC across all acquisition channels
Acquire first 50-75 paying customers with documented case studies and repeatable sales process
Achieve $500K-$1M ARR with validated unit economics and clear path to $5M+ runway
Launch 2 vertical whitepapers or segment-specific positioning to differentiate in crowded MarTech space
Build and operationalize CSM integration to track product-market fit signals and retention metrics
KPIs You'll Own
MQL-to-SQL Conversion Rate
Track quality of demand gen output and sales team efficiency in converting marketing leads to qualified opportunities.
Customer Acquisition Cost (CAC)
Measure efficiency of spend across channels and ensure payback period aligns with product LTV.
Pipeline Coverage Ratio
Maintain 3-4x coverage of monthly ARR targets to ensure predictable revenue growth trajectory.
Sales Cycle Length
Monitor time-to-close for first cohorts to refine sales playbook and predict cash flow timing.
Product-Qualified Lead (PQL) Volume
Measure quality of self-serve/freemium funnel engagement before sales handoff to validate product-market fit.
Tools & Stack
Your Team
Your Manager
Likely CEO or Founder
Current Team
Early-stage—likely solo GTM initially, may have 1 founding sales/demand gen hire in pipeline
Founding role; expect to build out sales and demand gen teams within 6 months
The Package
Salary
$100K-$140K
Variable
Bonus component included in total package
Equity
Implied but not specified—negotiate for significant founder-stage equity
Remote
On-site, San Francisco, CA. Full-time. Relocation required if not SF-based.
Benefits & Perks
Company Intelligence
Topify.ai is building infrastructure for the Marketing-to-Agent revolution, enabling brands to be discovered and amplified by AI agents. The company is in stealth/early 0-1 phase and just beginning customer acquisition.
Culture
Builders, high-agency, metrics-driven, early-stage scrappy
Is This Role For You?
- You've built acquisition funnels from zero and proven you can hit revenue targets in high-growth SaaS or MarTech
- You thrive in ambiguity and can wear multiple hats—demand gen, sales strategy, pricing, ops—without needing perfect process first
- You're obsessed with unit economics and can connect customer acquisition spend directly to product value and retention
- You want founding equity and the upside of being the first GTM leader at a company betting on AI agents and enterprise infrastructure
- You're SF-based or genuinely willing to relocate for in-person collaboration and access to investor/customer ecosystem
- You need a fully defined playbook and established demand gen team—this is raw 0-1 build
- You're primarily a brand/content marketer—this role is acquisition, sales, and revenue focused with limited top-of-funnel brand spend
- You can't commit to SF on-site work or require remote flexibility—company is explicitly on-site for founding phase
Interview Process
Screen (30 min)
Founder/CEO conversation on 0-1 GTM experience, acquisition channel expertise, and SF relocation willingness
Case Study Deep-Dive (60 min)
Walk through a specific customer acquisition funnel you built: channels, conversion rates, CAC, and what you'd do differently
GTM Strategy Workshop (90 min)
Founders present Topify's early customer feedback and market position; you sketch out first 90-day plan including channels, pricing, and sales model
References & Final Close
Calls with former founders/CEOs you've worked with; equity/offer negotiation follows
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.