The Challenge
Toku is scaling in Mexico and needs a Marketing Lead who can build growth from the ground up. You'll own everything from digital campaigns to field marketing, working across sales, product, and ops to drive revenue impact in a fast-moving environment.
Your Mission
Audit current marketing performance across paid (Google/LinkedIn), organic, and field channels; identify top 3 growth levers
Define and launch Mexico positioning strategy with messaging framework and updated sales collateral
Establish marketing analytics dashboard (SQL/Metabase) tracking funnel metrics, CAC, and revenue attribution
Hire or restructure existing team; map skills gaps and prioritize first initiatives
Launch optimized paid acquisition campaigns (Google Ads, LinkedIn) with 20%+ month-over-month growth in qualified leads
Execute 3-4 field marketing events/partnerships that generate pipeline and strengthen brand positioning
Improve SEO/content strategy with published thought leadership and 30%+ organic traffic growth
Build repeatable revenue operations processes: lead scoring, pipeline reporting, CMO/sales weekly dashboards
KPIs You'll Own
CAC & Payback Period
Track cost per customer acquisition and months to recover CAC across channels.
Lead Generation & MQL Volume
Monthly qualified leads from paid, organic, and field channels against targets.
Conversion Funnel Rates
Website visitor → lead → MQL → SQL → close rates; optimize at each stage.
Marketing Contribution to Revenue
Pipeline sourced and revenue influenced by marketing vs. total company revenue.
Field Marketing ROI
Cost per event/partnership against pipeline generated and deal velocity impact.
Tools & Stack
Your Team
Your Manager
Likely CEO or Head of Revenue (not specified)
Current Team
Existing marketing team (size/composition unclear; you'll reorganize)
Leadership backfill/new hire; you'll expand and reshape the team
The Package
Salary
$65K-$85K MXN base annual
Remote
On-site, Mexico City
Benefits & Perks
Company Intelligence
Toku appears to be a fintech or SaaS platform scaling in Mexico. The role indicates B2B positioning with sales, events, and digital channels. Company stage and size not disclosed, but rapid growth and startup culture implied.
Culture
High velocity, execution-focused, data-driven, hands-on leadership style valued
Is This Role For You?
- You've led growth marketing or marketing ops for a B2B SaaS/fintech startup (2+ years in role)
- You're equally comfortable with SQL/data analysis and creative campaign execution—true full-stack marketer
- You thrive in ambiguity, move fast, and ship; strategy means nothing without results
- You want direct P&L responsibility and the chance to build a marketing function from scratch
- You speak Spanish or are eager to operate in Spanish-dominant environment
- You need remote work or hybrid flexibility; this is on-site, Mexico City only
- You're a strategist who doesn't get your hands dirty executing—this role is 60% execution
- You lack hands-on experience with paid ads, analytics, or CRM tools; theoretical knowledge won't cut it
- You're uncomfortable leading a team or working in startup chaos and constant reprioritization
Interview Process
Initial Conversation
Likely with CEO or Head of Revenue. Expect questions on past growth campaigns, metrics, and how you'd approach Mexico market.
Case Study / Marketing Strategy
You'll present a sample growth marketing plan or audit for a B2B SaaS product, showing data chops and creative thinking.
Team & Culture Fit
Meet current team members, discuss how you'd reorganize and what support you'd need.
Final Round
Likely with founder/executive team to confirm alignment on vision, timeline, and expectations.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.