Fractional Growth Lead: Conversion & Onboarding

Growth Lead: Conversion & Onboarding Location: Remote Type: Contract Category: Marketing and Communication

Overview The Marketing Specialist for New User Onboarding & Lifecycle focuses on increasing revenue and profitability across Together Light Inc.'s dating, visa, and travel business units. This role is primarily focused on optimizing the complete new user journey, from the first touch to full activation. To some extent, the role may be involved with re-engaging past users and testing ad platform content for congruence and conversion.

Key Competencies

Can you spot the weak parts in a funnel and come up with tests to fix them? Can you use any CRM or split testing tool successfully by tinkering around for a few hours? Can you set up your own tests, including everything from creating the copy, changing the layout, and configuring the javascript tags? Are you fluent enough in funnel analytics so you can diagnose WHERE users drop off and WHY, not just report that they did? Can you ship 3-5 tests per week in different funnels without breaking things, and read the data cleanly enough to call a winner? Do you have experience with Manychat, WhatsApp, Phone Calls, email, etc, as parts of onboarding flows? Can you set up or coordinate with ad teams to introduce and optimize remarketing flows on external ad networks? Can you quickly and accurately figure out which ads are profitable once you get access to raw data from different sources?

Main Areas of Responsibility

Initial Onboarding Flow: Owning the user's experience from the moment they submit an email/phone number. Landing Page Optimization: Constant A/B testing and refining all lead capture and remarketing landing pages to maximize conversion. First 5-Minutes: Analyzing and improving the first few pages and first few minutes of the new user interface (UI) to drive immediate engagement and activation. Reboarding & Remarketing: Creating and managing flows to re-activate dormant users and convert leads from remarketing campaigns.

Typical Responsibilities Landing Page & UI Optimization

Develop/test new Call-to-Action (CTA) on new user landing pages. Run split tests on UI elements, copy, and page flows for the initial "member's area" experience to reduce drop-off. Create and manage continual champion/challenger testing for remarketing landing pages to win back past users.

Onboarding Flow Optimization

Take complete ownership of the email, SMS, and push notification sequences for the first 7 days of a new user's life. Map, analyze, and optimize the user's journey through the first few pages of the desktop and mobile app interfaces. Create and test resource guides, how-to videos, and FAQs specifically designed to be delivered during the initial onboarding period.

Reboarding & Re-engagement

Design and implement "reboarding" email and SMS flows for users who sign up but do not activate. Develop targeted campaigns for past users or leads, coordinating with internal teams to drive re-engagement.

Analytics & Strategy

Debug all flows (links, grammar, load times) to ensure a seamless user experience. Prepare reports and track KPIs specifically related to onboarding conversion rates, user activation, and re-engagement success. Experiment with alternate versions of offers (e.g., alternate pricing, trial memberships, new VSLs) targeted at new and re-engaging users. Propose, implement, and analyze results from continual A/B split testing on all funnels.