The Challenge
TikTok's Scaled Growth team is building the next generation of advertising solutions for SMBs and agencies across LATAM. You'll own the go-to-market strategy that turns regional agency partners into power users while directly shaping the product roadmap based on real market pain points.
Your Mission
Map LATAM agency & advertiser landscape: conduct 20+ structured interviews with key agency partners to identify top 5 product gaps and GTM blockers
Launch first agency enablement program: design and pilot 1 product education/activation playbook with 3-5 agency partners to validate scalable engagement model
Establish baseline metrics: define and instrument tracking for GTM adoption KPIs (product DAU, revenue per advertiser, agency partner NPS) across agency-managed & self-serve segments
Align cross-functional roadmap input: synthesize market insights into 3-5 prioritized product enhancement recommendations for global product team
Scale agency engagement: operationalize 2-3 GTM programs (education, activation, partner councils) reaching 50+ agencies with documented uplift in adoption metrics
Drive product adoption & revenue: increase product DAU by 25% and revenue per agency-managed advertiser by 15% through optimized GTM execution
Build market intelligence system: implement systematic feedback loops (surveys, roundtables, inbound intel gathering) capturing insights from 100+ agencies/advertisers quarterly
Optimize GTM operations: design and automate 3 key workflows (launch playbooks, agency reporting, performance monitoring) reducing manual overhead by 40%
KPIs You'll Own
Product DAU (Agency-Managed & Self-Serve Segments)
Monthly active users in target segments; core adoption indicator for GTM effectiveness.
Revenue Per Agency-Managed Advertiser
ARPU growth in agency channel; directly measures monetization impact of product education and activation programs.
Agency Partner NPS & Engagement
Net promoter score and participation rate in enablement programs; indicates partner satisfaction and GTM program resonance.
Product Launch Velocity & Adoption Rate
Time to market and Days-to-meaningful-usage for new features; measures GTM operational efficiency.
GTM Program ROI (Cost Per New User, Cost Per Revenue Dollar)
Cost efficiency of scaled agency engagement programs versus sales-led approaches; informs resource allocation.
Tools & Stack
Your Team
Your Manager
Director, SMB Product Marketing (or equivalent)
Current Team
Cross-functional: Sales, Agency Marketing, Marketing Science, Product Ops, Product Management
New role to expand LATAM-focused scaled growth mandate
The Package
Salary
$120K-$160K base
Variable
15-20% performance bonus
Equity
Likely 0.05-0.15% RSU package
Remote
On-site in São Paulo, Brazil. Expect 5 days/week office presence.
Benefits & Perks
Company Intelligence
TikTok is the fastest-growing social platform globally with 1B+ monthly active users. The Scaled Growth team focuses on enabling SMBs and agencies to drive real business results through innovative, accessible advertising solutions. This is a high-impact opportunity within a $75B+ revenue organization.
Founded
2016
Team Size
7000
Funding
Private (ByteDance backing)
Customers
1000+ agencies, 500K+ SMB advertisers across LATAM
Culture
Fast-paced, data-driven, bias toward action. Expect rapid iteration, cross-functional collaboration, and direct access to senior leadership.
Is This Role For You?
- You've spent 5+ years in media/advertising (agencies, platforms, or ad-tech) and understand GTM mechanics for scaled products
- You're fluent in Portuguese and Spanish—you'll own LATAM market voice directly with agencies and partners
- You can synthesize qualitative agency feedback with quantitative data to make credible product recommendations
- You thrive in high-growth, ambiguous environments where you define processes and GTM playbooks from scratch
- You're obsessed with customer outcomes: agency partner success and advertiser ROI drive every decision
- You've only done B2C marketing or platform marketing without agency/B2B2C experience—you need to understand multi-stakeholder dynamics
- You can't commit to on-site work in São Paulo or lack fluency in Portuguese (Spanish secondary)
- You prefer stable, process-heavy environments over ambiguity and rapid pivots—this role requires constant iteration
- You're uncomfortable with quantitative rigor or can't defend GTM decisions with data and customer insights
Interview Process
Phone Screen (30 min)
Recruiter screens for media/advertising background, Portuguese fluency, GTM experience, and on-site availability.
Hiring Manager Interview (45 min)
Director discusses LATAM market strategy, past product GTM wins, cross-functional collaboration approach, and customer discovery methods.
GTM Case Study (take-home, 2 hours)
Develop a 90-day GTM strategy for a hypothetical new TikTok Ads feature targeting LATAM agencies. Include market segmentation, activation playbooks, and success metrics.
Cross-Functional Panel (60 min)
Meet Sales, Product Ops, and Product Management leads. Discuss roadmap prioritization, data collaboration, and how you'd influence product decisions.
Final Interview with VP (30 min)
Leadership alignment on strategic vision, career fit, and team culture alignment.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.