The Challenge
TikTok's LATAM growth engine needs you to build and scale a diversified network of influencers, agencies, and creative partners across Brazil and beyond. You'll own the entire lifecycle—from identifying talent to tracking performance—while driving user acquisition through data-backed partnership strategy.
Your Mission
Map and audit current influencer/agency partner network across Brazil; identify 15-20 new potential partners aligned with growth channels
Establish weekly performance tracking system for existing partners with clear KPIs (cost per install, engagement rates, conversion funnels)
Deliver first market research report on LATAM influencer landscape, competitor partner strategies, and emerging growth channels
Negotiate and close contracts with 5+ new high-potential agencies/creators; establish baseline performance metrics
Scale partner network to 40+ active agencies/influencers; achieve 30% improvement in average partner performance vs. baseline
Launch 3+ major influencer campaigns with documented user acquisition results; optimize creative asset quality across partners
Build predictive model for partner performance; implement automated alerts for underperforming partnerships
Present quarterly BD results to leadership with clear ROI attribution; recommend resource reallocation based on data insights
KPIs You'll Own
Cost Per Install (CPI) by Channel
Track blended CPI across influencer marketing, incentivized growth, and agency partnerships; target quarter-over-quarter improvement.
Partner Performance Score
Composite metric tracking delivery quality, creative output, timeliness, and user quality from each agency/influencer partner.
Active Partner Network Size
Number of engaged influencers and agencies actively driving growth; balanced across content creators, performance agencies, and production partners.
Campaign ROI & Attribution
User acquisition volume and quality (retention, engagement) attributed to each partnership; feeds budget reallocation decisions.
Market Intelligence Velocity
Frequency and quality of competitive/trend research reports; demonstrates how insights drive strategy iterations and campaign planning.
Tools & Stack
Your Team
Your Manager
User Growth Partnership & Resource Team Lead (LATAM)
Current Team
Partnership team focused on influencer relations, agency management, and creative procurement across Brazil/LATAM
New backfill or expansion role to manage rapid growth in partnership network
The Package
Salary
$90K-$130K BRL equivalent (São Paulo market 2026)
Remote
On-site in São Paulo, Brazil
Benefits & Perks
Company Intelligence
ByteDance is the parent company of TikTok and a global incubator of platforms across commerce, content, entertainment, and enterprise. With 2.5+ billion users engaging with ByteDance products, the company is at the forefront of short-form video and creator economy innovation. TikTok Brazil is scaling aggressively in LATAM.
Customers
2.5+ billion users globally
Culture
Fast-paced, data-driven, creator-first; values curiosity, humility, and rapid iteration; celebrates diverse perspectives and inclusive teamwork
Is This Role For You?
- You've built or scaled influencer/agency networks in emerging markets and can navigate complex local partnerships
- You thrive on data: you track metrics obsessively and make decisions based on performance insights, not gut feel
- You're fluent in Portuguese and English and understand Brazilian market dynamics deeply—not just surface-level
- You're a negotiator and executor; you can close deals, manage contracts, and hold partners accountable to targets
- You're energized by rapid growth and ambiguity; you can own the full partnership lifecycle without hand-holding
- You need a fully remote setup or inflexible hours; this role is on-site in São Paulo and requires cross-timezone collaboration
- You're uncomfortable with performance management; underperforming partners need to be optimized or replaced quickly
- You lack direct experience in user growth or influencer/agency partnerships; theoretical marketing knowledge won't cut it
- You don't speak fluent Portuguese or English; daily communication with local partners demands native-level language skills
Interview Process
Initial Screening
Phone/video call with recruiter; confirm language fluency, LATAM market experience, and partnership background
Manager Interview
1:1 with hiring manager to discuss partnership strategy, performance tracking methodology, and past agency/influencer wins
Case Study / Portfolio Review
Walk through a past campaign or partnership initiative; show data, learnings, and metrics that drove decisions
Cross-functional Interview
Conversation with peer or stakeholder (creative, product, or analytics) to assess collaboration and communication skills
Final Round
Leadership conversation; discuss long-term vision for LATAM growth partnerships and cultural fit with TikTok's mission
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.