The Challenge
TikTok Shop is scaling commerce across Brazil and you'll own the integrated campaign strategy driving seller and buyer adoption. This is a high-visibility role where your campaign frameworks and market insights directly impact platform GMV and user engagement in one of the fastest-growing commerce markets.
Your Mission
Build and document your first major campaign framework including target definition, KSPs, budgets, and success metrics for a key commerce vertical
Complete competitive and market analysis across Brazilian e-commerce landscape; create insights library identifying 3+ growth opportunities
Establish cross-functional stakeholder relationships with Marketing, Creators, Merchants, and Product teams; run first joint campaign sprint
Deliver campaign performance analysis on 2+ executed campaigns with data-driven iterations and learnings
Own full lifecycle of 2-3 major seasonal campaigns (including Brazilian shopping holidays) from planning through execution and optimization
Build predictive forecasting model for campaign performance; establish baseline metrics for demand generation across seller segments
Create scalable campaign playbook templates that other regions can adapt; document best practices from Brazil experiments
Drive measurable business impact: increase campaign ROI by 20% YoY, improve seller participation rates, or boost platform transaction volume
KPIs You'll Own
Campaign ROI
Revenue generated per marketing dollar spent on integrated campaigns
Seller Participation Rate
Percentage of eligible sellers actively participating in TikTok Shop campaigns
GMV Attribution
Gross merchandise value directly attributable to your campaign initiatives
Campaign Execution Rate
Percentage of campaigns launched on-time and within budget with zero material errors
Cross-functional Velocity
Time from campaign concept to launch across coordinated teams
Tools & Stack
Your Team
Your Manager
Not specified; likely Commerce Operations or TikTok Shop Brazil Lead
Current Team
Operations team building commerce ecosystem; cross-functional matrix with Marketing, Product, Creators, Merchants, R&D
New role or growth hire for expanding TikTok Shop Brazil operations
The Package
Salary
$85K-$120K base BRL equivalent
Remote
On-site in São Paulo, Brazil
Benefits & Perks
Company Intelligence
ByteDance is the parent company behind TikTok and a global platform incubator with 2.5+ billion users across commerce, content, entertainment, and enterprise services. TikTok Shop represents the company's expansion into high-growth commerce, bringing creator-driven commerce experiences to millions of users globally. In Brazil, the team is building an innovative, secure, and intuitive commerce ecosystem.
Customers
Millions of TikTok users; sellers and merchants on TikTok Shop; creators
Culture
Inspiring creativity and authentic expression at core; diverse global teams focused on building innovative products that create value and joy
Is This Role For You?
- You have 3+ years of real experience in growth, demand generation, strategic planning, or consulting with proven campaign planning and forecasting chops
- You're a strategic thinker who combines data analysis with creative campaign thinking—you don't just execute playbooks, you build them
- You thrive in fast-moving, complex cross-functional environments and can influence without direct authority across product, marketing, and merchant teams
- You're fluent in Portuguese (native) and English, and ideally Spanish—working in Brazil for a global company requires real language agility
- You're obsessed with metrics and can translate business objectives into measurable targets; you iterate based on data, not opinions
- You need a remote setup or flexibility—this is on-site, full-time in São Paulo
- You're not comfortable with ambiguity or working in a startup-like environment within a large organization; TikTok Shop is still scaling and frameworks are being built
- You lack genuine fluency in Portuguese or can't hold strategic conversations in English—this role requires daily collaboration across languages
Interview Process
Initial Screening
Recruiter conversation on background, growth experience, and campaign planning examples
Strategic Case Study
Likely take-home or live case on campaign strategy, forecasting, and market analysis for a hypothetical commerce scenario
Cross-functional Interviews
Conversations with Marketing, Product, and Merchants teams to assess collaboration style and strategic thinking
Manager / Leadership Interview
Deep dive on past campaign execution, results, and how you'd approach building frameworks for TikTok Shop Brazil
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.