The Challenge
TikTok's Scaled Growth team is hunting for a VP to own large indie agency acquisition across North America and Latin America. You'll build a team, hit aggressive pipeline targets, and establish TikTok as the platform partners actually want to work with.
Your Mission
Map and prioritize top 50-100 large indie agencies across NA and LATAM; build initial outreach and relationship strategy
Hire and onboard 3-5 sales leaders to your Agency Acquisition team; define compensation structure and incentive alignment
Execute first wave of agency partnerships (5-10 LOIs) and establish repeatable onboarding playbook
Define and lock in sales targets, pipeline metrics, and leading indicators for your team's success
Close 15-25 agency partnerships generating measurable pipeline and revenue contribution
Build scalable sales processes: discovery, negotiation, enablement, and retention frameworks
Establish yourself as the go-to exec for agency partners; drive 2-3 industry wins or case studies
Hit or exceed first-half sales targets; optimize comp structure based on actual performance data
KPIs You'll Own
Agency Partners Acquired (NA & LATAM)
Number of large indie agencies closed and actively generating revenue or pipeline.
Pipeline Generated ($)
Total advertising spend or revenue pipeline attributed to newly acquired agency partnerships.
Team Ramp & Quota Achievement
Sales team hiring completion, onboarding speed, and quota attainment % vs. targets.
Agency Partner Retention & Expansion
% of retained partners quarter-over-quarter and expansion revenue from existing partnerships.
Sales Cycle & Conversion Rates
Average days to close, deal size, and conversion rate from outreach to signed agreement.
Tools & Stack
Your Team
Your Manager
Likely Director or SVP of Scaled Growth / Monetization (not specified)
Current Team
New team to be built; you own hiring and structure
New build - you're establishing the Agency Acquisition team from scratch
The Package
Salary
$200K-$280K base
Variable
Sales bonus / commission structure tied to partnership acquisition and revenue targets
Equity
Likely RSUs; standard for VP-level at ByteDance portfolio companies
Remote
On-site in New York, United States
Benefits & Perks
Company Intelligence
TikTok is the leading short-form video platform globally, with headquarters in Los Angeles and Singapore. The Scaled Growth team helps businesses of all sizes succeed on the platform through sales, service delivery, and product enablement. You'll operate at a critical moment as TikTok accelerates B2B advertiser and agency partnerships.
Customers
Large indie advertising agencies, SMBs, enterprise brands, and media partners across NA and LATAM
Culture
Day 1 mindset, resilience, curiosity, collaboration, rapid iteration, inclusive and diverse teams
Is This Role For You?
- You've closed 50+ enterprise or agency partnerships and built sales teams from zero in fast-moving environments
- You're fluent in English + Spanish or Portuguese and comfortable leading cross-cultural negotiations
- You thrive owning messy, ambiguous territory and can navigate complex org structures at large agencies
- You're data-driven, target-obsessed, and can design compensation models that actually motivate your team
- You believe in TikTok's platform and genuinely want to help agencies and small businesses win
- You need a fully remote setup or won't relocate to New York; this is on-site only
- You lack deep agency or digital advertising experience; this isn't a sales crash course
- You speak only English; bilingual capability is non-negotiable for partner relationships
- You're uncomfortable with ambiguity, fast pivots, or operating in a hypergrowth startup environment
Interview Process
Initial Screening
Phone call with recruiter or hiring manager to assess sales background, bilingual fluency, and agency experience.
Case Study / Sales Scenario
Walk through a complex agency partnership you've closed; discuss strategy, negotiation, and onboarding approach.
Director / SVP Interview
Meet your likely manager to discuss vision, team-building philosophy, targets, and how you'll operate in TikTok's culture.
Cross-functional Roundtable
Conversations with stakeholders from Monetization Strategy, Ops, Product, or other Scaled Growth functions.
Final Offer + Equity Discussion
Formal offer, comp structure, equity grant, and logistics for relocation (if applicable).
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.