The Challenge
TelevisaUnivision is the world's leading Spanish-language media company betting big on ViX, their streaming platform. You'll own the paid media strategy and budget optimization that directly drives subscriber acquisition in a competitive streaming market.
Your Mission
Audit current paid media spend across channels and establish baseline MMM/attribution models to identify optimization opportunities
Build quarterly media budget allocation plan with clear CAC targets and ROI benchmarks for each channel
Launch 2-3 performance testing campaigns to validate creative messaging and audience segments
Establish weekly performance reporting cadence with stakeholder dashboard covering KPIs, spend, and recommended adjustments
Reduce subscriber CAC by 15-20% through continuous campaign optimization and channel mix rebalancing
Own end-to-end launch strategy for 2 major content/product initiatives, managing media spend and performance tracking
Develop attribution model recommendations based on 6 months of data analysis and present to leadership
Scale top-performing creative assets and audience segments, increasing media efficiency across all channels
KPIs You'll Own
Customer Acquisition Cost (CAC)
Cost to acquire a new streaming subscriber across all paid channels and campaigns.
Return on Ad Spend (ROAS)
Revenue generated per dollar spent on paid media campaigns.
Cost Per Install/Conversion
Average cost to drive app installs or subscription conversions by channel.
Media Mix Efficiency
Percentage of budget allocation to highest-performing channels based on attribution modeling.
Campaign Performance Score
Composite metric tracking creative performance, audience quality, and optimization velocity.
Tools & Stack
Your Team
Your Manager
VP/Director of Growth Marketing or VP of Digital Acquisition (not specified)
Current Team
Cross-functional: Marketing Analytics, Business Intelligence, Creative, Product, Brand teams
Not specified—appears to be new role or backfill for growth team expansion
The Package
Salary
$55K-$75K MXN base (estimated 2026 Mexico City market for mid-level performance marketer)
Remote
On-site in Mexico City Metropolitan Area
Benefits & Perks
Company Intelligence
TelevisaUnivision is the world's largest Spanish-language media company, operating across digital platforms, streaming (ViX), social, audio, linear TV, and live events. They're actively investing in tech, talent, and content to drive streaming platform growth in a competitive market.
Customers
Spanish-language audiences globally, primary focus Latin America and US Hispanic market
Culture
Data-driven, results-oriented, collaborative across functions, fast-moving streaming/digital focus
Is This Role For You?
- You have 5+ years managing performance marketing budgets and paid media campaigns with real P&L responsibility
- You're fluent in attribution modeling, MMM, and can translate complex analytics into executive recommendations
- You love working with subscription/app-based business models and understand LTV/CAC dynamics
- You thrive in cross-functional environments and can influence without direct authority across creative, product, and analytics teams
- You prefer brand marketing or awareness campaigns over measurable, data-driven performance optimization
- You lack hands-on experience building and optimizing paid media campaigns across multiple channels
- You're not comfortable with real-time performance monitoring and making budget reallocation decisions weekly
- You can't demonstrate bilingual fluency in Spanish and English at a professional level
Interview Process
Initial Screening
Phone/video call covering background, motivation, and streaming/paid media experience overview
Case Study/Technical Interview
Walk through a past campaign you optimized: budget allocation decisions, metrics tracked, results achieved
Stakeholder Panel
Meetings with Growth Marketing leadership, Analytics, and Creative teams to assess collaboration fit
Final Offer Discussion
Compensation, start date, and onboarding expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.