The Challenge
Global analytics and MarTech firm with 1,000+ delivery team in India is betting on you to build their US market from scratch. You'll be the first US hire with full executive backing, a proven delivery engine, and a blank canvas to scale.
Your Mission
Establish US market presence: Set up operations in one major hub (NY/Chicago/SF) and hire initial 2-3 sales/consulting team members
Land first 2-3 anchor clients: Leverage your CMO/CDO/CXO network to close foundational partnerships worth $500K+ ACV
Develop GTM playbook: Define service offerings, pricing, positioning, and repeatable sales process for US market
Build internal alignment: Create operational cadence with India delivery centers for seamless client handoffs and delivery
Scale revenue to $2M+ in booked ARR from initial client wins and pipeline build
Expand US team to 5-8 people (mix of sales, consulting, ops) with clear hiring roadmap for year 2
Establish thought leadership: Publish case studies, speak at industry events, and build brand credibility in US MarTech/CRM space
Create repeatable delivery model: Prove ability to deliver complex analytics/CRM projects profitably with offshore team support
KPIs You'll Own
Annual Recurring Revenue (ARR)
Total contracted revenue from US clients, target $2M+ by month 6, $5M+ by year 1
Customer Acquisition Cost (CAC)
Sales and marketing spend per customer landed; target payback within 12 months
Sales Pipeline Coverage
Ratio of pipeline to quota; maintain 3-4x minimum to hit targets consistently
Delivery Utilization Rate
Percentage of offshore team billable hours; target 75%+ to ensure profitability
Customer Retention/NRR
Percentage of clients renewing and expanding; target 90%+ retention and 120%+ NRR
Tools & Stack
Your Team
Your Manager
CEO / Managing Director
Current Team
You are the first US employee; backed by 1,000+ global delivery team based in India
You will hire initial consulting and sales team as you build US operations
The Package
Salary
$180K-$280K base
Variable
Performance bonus tied to revenue targets (likely 30-50% of base)
Equity
Equity package likely available as first US executive hire
Remote
On-site in major US tech hub (NY, Chicago, or SF); relocation support expected
Benefits & Perks
Company Intelligence
Global analytics, data science, AI, and MarTech services firm with 1,000+ person delivery team, primarily based in India. Proven track record serving enterprise clients globally; now expanding aggressively into US market. Strong proprietary IP and case study library in customer lifecycle management and predictive analytics.
Team Size
1,000+
Customers
Enterprise US companies in CRM, MarTech, Analytics space
Culture
Mature offshore organization seeking to build entrepreneurial US presence with blank-canvas startup energy
Is This Role For You?
- You've spent 12+ years leading analytics, CRM, or MarTech teams and are ready to build something from zero in the US
- You have a killer network of CMOs, CDOs, and enterprise executives you can call on day one
- You thrive on autonomy and want to be the architect—not just execute someone else's playbook
- You can bridge complex data science/AI concepts into clear business ROI conversations with C-suite buyers
- You want VP-level equity upside and the chance to build lasting legacy without corporate politics
- You need a fully built team and mature processes on day one—this is build-mode, not manage-mode
- Your network is weak or you're uncomfortable cold outreach; early success depends on your relationships
- You're risk-averse; this is a venture-backed expansion with execution risk, not a safe corporate role
Interview Process
Initial Screen
CEO/MD discussion on your US market experience, network strength, and vision for US expansion
Deep Dive on Execution
Present your 90-day GTM plan: market positioning, target segments, go-to-market strategy, hiring plan
Reference Calls
Calls with 2-3 past clients or colleagues on your ability to close deals and build teams
Final with Stakeholders
Meet key delivery leadership in India to align on collaboration model and expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.