The Challenge
Taco Bell serves 42M fans weekly across 8,500+ restaurants globally. You'll orchestrate the digital transformation across all markets, ensuring loyalty, delivery, and app experiences drive growth while balancing global consistency with local nuance.
Your Mission
Map current digital ecosystem across key markets and identify top 3 optimization opportunities for loyalty and delivery
Establish global digital reporting framework and consolidate performance data across BIG 5 priorities
Co-develop digital-first brand guidelines and playbooks for 3-5 regional markets
Build stakeholder alignment with regional digital leaders and franchise partners on 6-month roadmap
Launch integrated digital experience framework across app, web, kiosks, and CRM for 5+ markets
Increase digital-attributed revenue by 15-20% through optimized loyalty and delivery experiences
Scale 2-3 winning regional digital initiatives to global template for franchise adoption
Establish quarterly digital health dashboard tracking consumer engagement, conversion, and retention KPIs
KPIs You'll Own
Digital Revenue Attribution
Percentage of total revenue driven by app, web, and digital loyalty channels
Loyalty Program Engagement
Monthly active loyalty members and repeat purchase frequency across markets
Delivery Order Volume & AOV
Orders placed via delivery platforms and average order value growth quarter-over-quarter
Digital Experience NPS
Net Promoter Score across app and digital touchpoints by market
Regional Execution Velocity
Time-to-market for new digital initiatives from global template to local execution
Tools & Stack
Your Team
Your Manager
VP of International Digital Marketing or Chief Digital Officer
Current Team
Regional digital leads, global marketing team, franchise partner representatives, product/tech partners
Backfill or expansion role supporting international growth
The Package
Salary
$140K-$180K base
Variable
10-20% performance bonus tied to digital KPIs and regional execution
Remote
On-site in Irvine, CA (HQ-based)
Benefits & Perks
Company Intelligence
Taco Bell, founded in 1962, is the world's largest Mexican-inspired QSR with 8,500+ restaurants serving 42M+ customers weekly. Part of Yum! Brands (KFC, Pizza Hut, The Habit), it's a cultural rebel brand pushing innovation in tech, sustainability, and digital experiences.
Founded
1962
Customers
42+ million weekly customers globally
Culture
Cultural rebels: bold, inclusive, self-expressive, community-focused, fun-driven, pushing industry boundaries
Is This Role For You?
- You've driven digital growth across multiple geographies and understand franchise ecosystem complexity
- You're fluent in loyalty, delivery, app, and omnichannel experience design with hard data to back decisions
- You thrive connecting cross-functional teams (marketing, product, ops, regional partners) toward a unified vision
- You can balance global strategic consistency with local market adaptability and speed
- You prefer individual contributor roles-this is 100% about influence, alignment, and orchestration
- You want full remote; this role requires on-site presence in Irvine for stakeholder alignment
- You haven't worked in B2C growth, QSR, or international markets; the context shift will be steep
Interview Process
Recruiter Screen
30 min conversation on international digital growth experience and stakeholder management
Hiring Manager Discussion
60 min deep dive on digital strategy, metrics, and how you'd approach the global roadmap
Cross-Functional Panel
90 min with regional leads, digital product partners, and global marketing leaders
Executive Alignment
30 min with Chief Digital Officer or VP of International on vision and 90-day plan
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.