The Challenge
Symrise just unified its beauty, health, and wellness divisions—now they need a marketing heavyweight to architect the global brand story and position them as the innovation partner across $10B+ in addressable markets. You'll define how the world sees their science.
Your Mission
Map competitive landscape and customer perception across top 8 markets; deliver strategic positioning framework
Audit existing brand assets and messaging; identify alignment gaps between corporate purpose and divisional narratives
Establish global marketing council with regional leads; lock in Q2-Q4 budget allocation and campaign calendar
Conduct 20+ customer interviews across beauty, personal care, and health segments; synthesize growth insight brief
Launch integrated global brand framework with 3-5 differentiated value propositions across customer segments
Execute go-to-market for 2+ breakthrough innovation launches; track awareness lift and consideration shift
Build thought leadership engine: 12+ published insights, 4+ speaking slots, analyst relations pipeline
Scale high-performing team: hire 2-3 strategic roles; establish KPI dashboard tracking brand equity, marketing ROI, and pipeline contribution
KPIs You'll Own
Brand Equity Index
Awareness, consideration, and preference vs. competitors, measured quarterly across 8 key markets
Marketing ROI
Revenue influenced by marketing initiatives divided by total marketing spend; target 5:1 minimum
Customer Insight Velocity
Number of actionable insights delivered to innovation and sales teams per quarter that impact roadmap
Team Engagement & Retention
Annual engagement score and turnover rate across global marketing organization
Innovation Launch Success Rate
% of new products/categories that hit revenue targets within 18 months post-launch
Tools & Stack
Your Team
Your Manager
Chief Commercial Officer or Division President
Current Team
Inherited regional marketing leads; team size to be determined post-hire
New VP role to build out global marketing function from scratch
The Package
Salary
$180K-$250K base
Variable
Likely 30-50% annual bonus tied to brand equity, pipeline, and divisional revenue targets
Equity
Possible stock options (Symrise is public DAX company)
Remote
On-site in Clichy, France; expect 20-30% travel to key markets
Benefits & Perks
Company Intelligence
Symrise is a $4.5B+ global leader in fragrances, flavors, and ingredient innovation serving beauty, pharma, food & beverage, and nutraceutical customers. The newly formed Care & Wellness division consolidates their expertise in cosmetic actives, probiotics, and functional health ingredients into one integrated growth engine.
Founded
2003
Team Size
3500
Funding
Public (Symrise AG, traded on Frankfurt Stock Exchange)
Customers
Perfume/cosmetics manufacturers, food & beverage brands, pharma, dietary supplement makers, pet food producers
Culture
Science-driven, innovation-focused, sustainability-committed, matrixed global organization
Is This Role For You?
- You've spent 15+ years building brands in beauty, personal care, health, or life sciences—not just executing marketing
- You thrive orchestrating global strategy across messy matrixed orgs and can move fast without perfect data
- You speak customer and scientist equally well; you can translate innovation into compelling narratives
- You've launched breakthrough categories or products that meaningfully moved category perception
- You need full remote work or flexibility; this is on-site in France with travel expectations
- You're a tactical executor looking for stability; this is a build-from-scratch, high-ambiguity role
- You've only worked in FMCGs or fast-moving B2C; regulated industries or complex sales cycles feel foreign to you
Interview Process
Screening call (HR + Recruitment)
30 min: background, motivation, and fit with global/regulated environment
Strategic case study
60 min async or live: analyze a competitive challenge in beauty/wellness; present positioning framework
Leadership conversation (CCO/Division President)
60 min: vision for Care & Wellness brand, org-building philosophy, stakeholder influence approach
Peer interviews (2-3 regional/functional leaders)
45 min each: collaboration style, cross-functional partnership, change management examples
Final round (CEO or Board Member)
45 min: strategic alignment, leadership presence, long-term vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.