The Challenge
Symrise is a €5B global fragrance and flavor powerhouse looking for a Marketing Director to own US strategy for Fine Fragrance. You'll drive growth by identifying white space in client businesses, leading a creative team, and serving as the strategic bridge between US operations and global marketing.
Your Mission
Audit current US Fine Fragrance positioning and identify 3-5 key market gaps driving client growth opportunities
Establish marketing team alignment on 2026 US strategic priorities tied to global corporate goals
Deliver first round of client-facing presentations showcasing Symrise differentiation in Fine Fragrance and Specialty Bath
Build relationships with top perfumers and creative partners to understand innovation pipeline
Launch 2-3 major marketing initiatives targeting identified growth opportunities with measurable client impact
Develop and execute trend forecasting program identifying emerging consumer themes applicable to Fine Fragrance
Build and optimize US marketing team-hire 1-2 roles if needed, establish project prioritization framework
Ensure US strategy alignment with global marketing; present quarterly performance metrics vs. sales goals
KPIs You'll Own
Client Growth Revenue Attribution
Track $ value of new fragrance expressions and product launches directly influenced by marketing initiatives.
Marketing Initiative ROI
Measure client acquisition and upsell impact per campaign, correlated with sales team feedback.
Team Capacity & Output
Monitor project completion rate, presentation quality scores, and team utilization across Fine Fragrance and Bath categories.
Trend-to-Launch Velocity
Days from identified consumer trend to client presentation and fragrance expression development.
Global Strategy Alignment Score
Quarterly assessment of NA goal execution vs. global marketing directives and corporate KPIs.
Tools & Stack
Your Team
Your Manager
Likely Chief Marketing Officer or VP Marketing (US/NA region)
Current Team
Team of marketers and graphic designers (size TBD); matrix relationship with Sales head and Creation/R&D head
Team leadership role-backfill or new team expansion not specified
The Package
Salary
$180K-$240K base
Variable
Likely 15-25% bonus tied to sales goals and marketing metrics
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Symrise AG is a €5B global leader in fragrances, flavors, and cosmetic/functional ingredients, serving perfume, cosmetics, food, pharma, and supplement industries. Headquartered in Holzminden, Germany with 100+ locations across six continents. Known for developing market-ready concepts that are part of everyday consumer life.
Team Size
1000+
Funding
Publicly traded
Customers
Perfume and cosmetic manufacturers, food/beverage companies, pharmaceutical firms, dietary supplement and pet food producers
Culture
Open, transparent, employee-focused; emphasis on economic success paired with corporate responsibility
Is This Role For You?
- You have 8+ years marketing experience in beauty, luxury goods, or fragrance-this is non-negotiable for Symrise
- You've led marketing teams and thrive mentoring creatives (marketers, designers, perfumers)
- You're a strategic thinker who can synthesize consumer trends and translate them into client growth opportunities
- You're obsessed with fragrance, beauty, or luxury goods and see this as a long-term career, not a stepping stone
- You lack direct fragrance or premium beauty industry experience-they need category expertise from day one
- You prefer heads-down execution over team leadership and strategic planning
- You need flexibility or remote work; this is hard on-site in NYC with global collaboration demands
Interview Process
Initial Screen
HR/Recruiter validates fragrance experience, team leadership background, and strategic thinking fit
Marketing Director Phone/Video Interview
Deep dive on US Fine Fragrance market knowledge, past growth initiatives, team leadership philosophy
Sales & Creation Head Conversation
Cross-functional alignment check-how you'd collaborate with sales strategy and creative/R&D teams
Case Study or Presentation
Likely a take-home assignment: analyze fragrance market gap and present growth opportunity for Symrise clients
Executive Round
CMO or VP Marketing final conversation on global strategy alignment and 3-year vision
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.