The Challenge
STF Group runs three major fashion brands (Studio F, STF MAN, ELA) across Colombia and beyond. You'll own the complete marketing strategy—from brand positioning to e-commerce performance—driving growth in a competitive regional retail market.
Your Mission
Audit current marketing spend across all channels and brands; identify quick wins in performance marketing ROI
Map customer journey across Studio F, STF MAN, and ELA; establish baseline metrics (CAC, LTV, conversion by channel)
Present 360° marketing strategy proposal covering digital, retail, omnichannel, and brand positioning for leadership approval
Onboard and align cross-functional teams (branding, digital, CRM, trade marketing) around unified growth objectives
Launch integrated omnichannel campaign across 2+ brands; measure lift in brand awareness, foot traffic, and online conversion
Reduce CAC by 15-20% through performance marketing optimization (paid search, social, affiliate, email)
Establish data-driven decision framework using analytics dashboard tracking ROI, LTV cohorts, and attribution
Scale high-performing product/segment strategy; achieve 10%+ growth in attributed revenue vs. baseline
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track cost per customer acquired across all channels and brands; benchmark against industry standards.
LTV (Lifetime Value)
Measure revenue generated per customer over time; optimize retention and repeat purchase strategy.
Marketing-Attributed Revenue Growth
Direct impact of marketing initiatives on incremental revenue; target 10-15% YoY growth.
Omnichannel Conversion Rate
Unified conversion tracking across online, mobile, and retail; identify friction points.
Brand Awareness & Positioning Lift
Quarterly brand tracking surveys; measure perception, consideration, and preference vs. competitors.
Email ROI & Retention Rate
Revenue per email sent and repeat customer retention; CRM health metric.
Tools & Stack
Your Team
Your Manager
Likely C-suite/VP level or ownership
Current Team
Multidisciplinary teams across branding, digital, trade marketing, CRM, and retail operations
Backfill or new expansion; likely inheriting existing structure
The Package
Salary
$85K-$120K COP equivalent base
Remote
On-site only. Cali, Valle del Cauca, Colombia.
Benefits & Perks
Company Intelligence
STF Group is a leading fashion retail conglomerate in Colombia with regional/international presence, operating three main brands: Studio F, STF MAN, and ELA. They compete in competitive fashion retail across online and physical channels.
Customers
Direct-to-consumer fashion retail; omnichannel customer base
Is This Role For You?
- You've led marketing teams and driven growth in fashion, e-commerce, or consumer retail for 8+ years
- You live and breathe data—CAC, LTV, conversion optimization, attribution—not just brand campaigns
- You're comfortable in a hands-on director role: strategy + execution + team leadership
- You've successfully launched or scaled omnichannel experiences (online + retail) with measurable results
- You speak Spanish fluently and understand Colombian/regional retail dynamics
- You expect 100% remote or hybrid; this role is on-site in Cali only
- You're purely a brand/creative marketer with no performance marketing or e-commerce experience
- You need significant equity upside or equity options; this appears to be salary-only (typical for regional retail)
- You haven't managed teams or built strategy at director level; this isn't an individual contributor role
Interview Process
Initial screening
Confirm experience in fashion retail, growth metrics, and team leadership. Language check (Spanish fluency).
Strategy presentation
Present a 90-day marketing strategy for a multi-brand fashion retailer; focus on data, omnichannel, and ROI.
Leadership interview
Meet with C-suite or VP; discuss team building, budget allocation, and scaling strategy.
Reference checks
Verify leadership track record and marketing impact at previous roles.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.