The Challenge
Starbucks is hunting for a Group Marketing Manager to own seasonal campaigns across 17,000+ US stores. You'll translate consumer insights and financial targets into multi-channel strategies that drive traffic and deepen brand love at scale.
Your Mission
Audit current seasonal marketing performance across channels and identify 2-3 quick wins to lift Q1/Q2 campaign ROI
Build relationships with key cross-functional stakeholders (Finance, Insights, Product, Agency partners) and establish weekly rhythm for data-driven decision making
Own the strategic brief and launch execution for one active seasonal campaign, from consumer insights to creative approval to channel deployment
Develop marketing research plan roadmap for next 6 months in partnership with Consumer Insights team
Deliver 3+ validated seasonal go-to-market plans with clear financial targets and performance benchmarks against prior year
Lead market test campaign for new product innovation with documented consumer resonance data informing national launch strategy
Establish integrated agency team leadership model with defined creative brief process, reducing approval cycle time by 20%+
Present strategic recommendations to SVP-level forums on 2+ growth opportunities (new customer segments, engagement tactics, product positioning)
KPIs You'll Own
Campaign ROI by Channel
Track revenue lift per marketing dollar spent across digital, in-store, social, and media channels
Store Traffic Uplift
Measure foot traffic increases during seasonal campaign windows against control stores and YoY baseline
Brand Love Metrics (NPS/Sentiment)
Monitor customer engagement scores and social sentiment shifts during campaign periods
Time-to-Launch
Track days from strategic brief to campaign live across channels as proxy for operational efficiency
Product Test Validation Rate
Percentage of market-tested products that meet consumer resonance thresholds for national rollout
Tools & Stack
Your Team
Your Manager
VP or SVP of Marketing (reporting structure typical for Group Manager role)
Current Team
Direct reports likely 3-5 senior individual contributors; cross-functional partnerships with Finance, Product Innovation, Agency, Consumer Insights, Channel Marketing
Not specified; backfill or expansion unknown
The Package
Salary
$140K-$180K base
Variable
15-20% performance bonus (typical for Starbucks Group Manager level)
Equity
Likely restricted stock units or ESOP eligibility as Starbucks partner
Remote
On-site in Seattle, WA; no remote flexibility indicated
Benefits & Perks
Company Intelligence
Starbucks is the world's largest coffee chain with 17,000+ US retail locations. The company is built on a heritage of celebrating coffee culture while creating human connection and community. Starbucks invests heavily in developing servant leaders who prioritize customer experience and partner well-being.
Founded
1971
Team Size
~400,000 globally
Funding
Public (NASDAQ: SBUX)
Customers
Millions of daily customers across North America, Europe, APAC
Culture
Partner-first culture emphasizing inclusion, community impact, and premium brand positioning
Is This Role For You?
- You've led cross-functional marketing teams through full-cycle campaign development (strategy → execution → analysis) with real P&L accountability
- You're obsessed with data-you can pull disparate sources (finance, analytics, social, consumer research) into coherent strategic narratives
- You thrive in highly visible, complex environments where you present to senior leadership and influence without direct authority
- You want to impact national retail strategy at scale (17,000+ stores) with seasonal campaigns that drive measurable traffic and revenue
- You're a servant leader who develops people while maintaining executive rigor on deliverables and timelines
- You need remote flexibility-this is on-site Seattle, full stop
- You prefer hands-on creative execution over strategic planning and cross-functional leadership
- You struggle with ambiguity or slow decision-making; Starbucks brand marketing moves fast seasonally
- You haven't managed a team or lack experience presenting to C-suite stakeholders
Interview Process
Phone Screen (Recruiter)
30 min: background, motivation, campaign examples, and on-site feasibility
Marketing Case Study
1-2 hours async or in-person: analyze seasonal campaign brief, present strategic recommendations and go-to-market plan
Director/VP-Level Interview
45 min: deep dive on marketing philosophy, cross-functional leadership style, data-driven decision making, product collaboration
Senior Leadership Panel
60 min: present case study findings and strategic thinking to VP/SVP group; assess executive presence and influence capability
Offer + Reference Checks
Background verification and references from prior cross-functional partners
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Vagas parecidas
Growth Associate
Listenlabs • New York, NY
Gestionnaire de projets marketing sénior
Lightspeedhq • Montreal
GTM Partnerships Manager, AU, SME & Growth
Airwallex • AU - Sydney
Community Growth Manager, Campus
Lovable • San Francisco
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.