The Challenge
SprintRay is defining the category in dental 3D printing and digital dentistry. As Global Digital Marketing Director, you'll architect their entire digital growth engine-from SEO to paid media to lifecycle marketing-reporting directly to the VP of Marketing and leading a global team to drive adoption, pipeline, and brand leadership.
Your Mission
Audit and baseline the entire digital ecosystem (website, SEO performance, paid media ROI, MarTech stack) and identify top 3 quick wins to improve conversion rate or CAC
Build and align the global digital strategy roadmap with regional revenue goals and brand positioning; secure stakeholder buy-in from VP Marketing, Product, and Regional teams
Lead or inherit the global digital team and agency partners; establish clear OKRs, reporting cadence, and performance standards for Q1-Q4
Conduct a content and keyword gap analysis; develop a 6-month SEO and paid search strategy to capture high-intent demand in key markets
Increase organic traffic and lead quality by 25-40% through technical SEO improvements, content optimization, and AI/LLM search strategy
Reduce cost-per-lead across paid channels (SEM, LinkedIn, display, programmatic) by 15-20% via creative testing, audience segmentation, and funnel optimization
Launch and scale 2-3 integrated digital campaigns (webinars, virtual events, email nurture sequences) that drive measurable pipeline and product adoption
Implement or upgrade marketing automation and lifecycle programs; establish segmentation, journey mapping, and experimentation workflows that support all customer stages
KPIs You'll Own
Organic Traffic & Lead Volume
Monthly organic visitors and qualified leads from SEO; track by region, product line, and intent level.
Paid Media ROI (CAC & ROAS)
Cost-per-acquisition and return on ad spend across search, social, display, and programmatic channels; track by funnel stage and campaign.
Website Conversion Rate & Pipeline Value
Percentage of visitors converting to leads and MQLs; track deal size and velocity of digital-sourced pipeline.
Email Engagement & Lifecycle Metrics
Open rate, click-through rate, and conversion rate across nurture, launch, and retention campaigns; segment by stage.
Webinar & Virtual Event Performance
Registration, attendance, engagement, and post-event conversion rates; track influence on pipeline and deal velocity.
Brand & Category Authority (Awareness)
Organic search share of voice, branded vs. non-branded keyword growth, and third-party brand lift metrics.
Tools & Stack
Your Team
Your Manager
Global VP of Marketing
Current Team
Global digital team (size unspecified) and agency partners
Leadership role with team mentorship and scaling responsibility; appears to be backfill or expansion
The Package
Salary
$160K-$190K
Remote
Hybrid, based in Los Angeles, CA
Benefits & Perks
Company Intelligence
SprintRay is a leader in dental 3D printing and digital dentistry technology, serving dental professionals globally. The company is focused on category creation and long-term brand leadership in the dental tech space. This is a strategic, high-visibility role at the intersection of growth and brand.
Customers
Dental professionals and labs globally
Culture
Strategic, growth-oriented, performance-driven with emphasis on brand leadership and regional execution
Is This Role For You?
- You've led global digital teams and managed multi-million-dollar paid and organic budgets with accountability for pipeline and revenue impact
- You thrive at the intersection of brand strategy and performance marketing-you speak both languages fluently
- You're hands-on: you can audit MarTech stacks, interpret GA4 dashboards, brief creative teams, and optimize campaigns, not just delegate
- You have experience in B2B SaaS or tech industries where you've driven demand in competitive, emerging categories
- You're comfortable with ambiguity and scaling: owning strategy AND execution, mentoring teams, and reporting directly to C-level
- You're a pure brand marketer uncomfortable with performance metrics, CAC, ROAS, and revenue attribution
- You need a fully remote role; this is hybrid Los Angeles-based
- You're used to working with unlimited budgets and big agencies; this role requires hands-on optimization and scrappy problem-solving
- You're risk-averse or uncomfortable owning accountability for digital pipeline and adoption metrics
Interview Process
Initial Screening
Conversation with recruiter about your digital leadership experience, team scale, and budget management.
VP of Marketing Conversation
Deep dive on strategic vision, global digital roadmap, alignment with brand and product marketing, and your approach to scaling.
Cross-Functional Panel
Likely including Brand, Product Marketing, Regional Marketing, and Revenue Operations to assess collaboration and systems thinking.
Case Study / Strategy Exercise
May include a digital audit, campaign proposal, or roadmap scenario based on SprintRay's current challenges.
Leadership & Culture Fit
Team dynamics, leadership philosophy, and ability to execute globally while empowering regional teams.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.