The Challenge
Sollit is scaling renewable energy solutions across Europe and needs a marketing operator who can take demand generation from working to dominant. You'll report directly to the CEO, own the full funnel, and transform local Dutch success into an international playbook.
Your Mission
Map current demand generation channels, identify what's actually converting, and build a scaling roadmap with clear metrics
Launch 2-3 new growth experiments (content, events, partnerships) and establish fast feedback loops with sales on lead quality
Audit and optimize the website, email sequences, and lead nurturing funnel; establish baseline conversion rates
Build relationships with key sales stakeholders and external agency partners; establish weekly reporting cadence
Scale proven demand gen channels by 50%+ in volume while maintaining or improving lead quality and conversion rates
Develop and test positioning/messaging for Belgium, Germany, and Spain markets; validate local market fit
Launch and run 3+ integrated campaigns (webinars, events, content series) with documented ROI and learnings
Create repeatable, documented marketing processes and playbooks that don't require your constant involvement
KPIs You'll Own
Lead Volume & Quality Score
Track monthly leads generated by channel and work with sales to score quality; aim for 20%+ MoM growth in qualified leads.
Cost Per Qualified Lead
Monitor spend across channels (content, events, ads) against qualified lead output; optimize for efficiency.
Pipeline Influence & Win Rate
Measure marketing-sourced pipeline value and close rates vs. other sources; show true commercial impact beyond vanity metrics.
Campaign ROI
Track spend, leads, conversions, and revenue attributed to each campaign; use to inform where to double down.
Conversion Rates (Top/Mid/Bottom Funnel)
Website traffic → email signup, email → webinar attendance, webinar → demo, demo → customer; benchmark and improve each stage.
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Small marketing team; you'll work with external agencies and freelancers for execution support
New role; backfill with growth focus
The Package
Salary
€50K-€65K base
Remote
On-site in Zwolle, Overijssel, Netherlands
Benefits & Perks
Company Intelligence
Sollit is a B2B SaaS company scaling renewable energy solutions across Europe. They're past product-market fit in the Netherlands and now expanding demand generation and international presence.
Culture
Lean, direct, results-focused. No corporate layers. You report to CEO, work hands-on, and own outcomes. Rewarding journey for operators who want fingerprints on growth.
Is This Role For You?
- You've owned demand generation at a B2B SaaS company that scaled and you understand what changes along the way
- You're equally comfortable with strategy and execution—you don't just plan, you ship and measure
- You're curious about renewable energy or sustainability and willing to learn the industry fast
- You speak Dutch and English fluently; Spanish or German is a bonus
- You need a large team or multiple layers of support—this is lean and hands-on
- You're looking to manage a playbook rather than experiment and build new channels
- You're uncomfortable with ambiguity or prefer roles with highly defined scope and process
Interview Process
Initial call
Conversation about your scaling experience and what attracted you to Sollit
Case study discussion
Walk through a campaign or growth initiative you've led—metrics, learnings, what you'd do differently
CEO conversation
Strategy discussion with founder about market opportunity, positioning, and how you'd approach scaling
References
Check with past managers/sales leaders on execution ability and commercial thinking
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.