The Challenge
SolarWinds is a world-class software company transforming how enterprises manage IT infrastructure. They need a CRO specialist who can close the gap between demand gen traffic and sales pipeline-you'll be the architect optimizing every digital touchpoint for conversion.
Your Mission
Audit current website analytics in Adobe Analytics and Tableau; identify top 5 conversion barriers and prioritization framework
Design and launch 3-4 high-impact A/B tests in Optimizely across homepage, key landing pages, and form experiences
Build collaborative roadmap with UX, demand gen, and development teams; establish experimentation governance and hypothesis templates
Document baseline conversion metrics (by traffic source, persona, campaign) to establish measurement foundation
Achieve 8-12% lift in website conversion rates through systematic testing and personalization initiatives
Scale personalization to 40%+ of web visitors through audience-based campaign activations in Optimizely
Build and document optimization playbooks and best practices that enable cross-functional teams to ideate and test independently
Establish AI-assisted testing workflow for faster variant creation, UX analysis, and insights generation
KPIs You'll Own
Website Conversion Rate
Track conversion rate by traffic source, landing page, and audience segment; target 8-12% quarterly lift.
Test Velocity & Learnings
Number of experiments launched per month and statistical significance achieved; target 8+ tests monthly with 80%+ power.
Pipeline Quality Impact
Monitor form submission quality, MQL-to-SQL conversion, and pipeline contribution from optimized pages vs. baseline.
Personalization Coverage
Percentage of web visitors experiencing personalized campaigns or variant treatments; target 40%+ within 6 months.
Engagement Metrics
Time on page, scroll depth, CTA click-through rate, and bounce rate by segment; benchmark and improve monthly.
Tools & Stack
Your Team
Your Manager
Head of CRO for SolarWinds
Current Team
Cross-functional: UX designers, developers, demand generation, marketing operations, paid media, SEO, campaign teams
Net new role or backfill (not specified)
The Package
Salary
$95K-$125K base
Remote
On-site in Austin, TX (described as hybrid but marked ONSITE)
Benefits & Perks
Company Intelligence
SolarWinds is a world-class software company helping enterprises accelerate business transformation with simple, powerful, and secure solutions. They operate globally with a people-first mission to enrich lives and drive lasting growth. The company values attitude, competency, and commitment in a fast-paced, innovative environment.
Customers
Enterprise IT organizations globally
Culture
People-first, collaborative, accountable, empathetic, purpose-driven
Is This Role For You?
- You've built or scaled CRO programs; you speak fluent A/B testing, statistical significance, and hypothesis-driven experimentation
- You're obsessed with data-Adobe Analytics and Tableau are second nature; you can translate numbers into stories
- You thrive in cross-functional environments; you can influence without authority and collaborate across silos (UX, dev, demand gen, sales ops)
- You want to see your work directly impact revenue and pipeline quality-not just vanity metrics
- You're comfortable with AI/ML tools and can leverage them to accelerate testing velocity and insights
- You're primarily a designer or developer looking for a technical role-this is strategy and experimentation-focused
- You need remote flexibility; this is on-site in Austin, TX with no geographic negotiation
- You lack hands-on experience with Optimizely, Adobe Analytics, or equivalent experimentation/analytics platforms
- You prefer ownership of one thing; this role requires constant context-switching and collaboration across 6+ teams
Interview Process
Screening
Recruiter phone screen on experimentation background, Adobe Analytics depth, and cross-functional collaboration examples
Manager Interview
Head of CRO discussion on optimization strategy, test portfolio examples, and vision for scaling personalization at SolarWinds
Cross-functional Panel
Conversations with UX lead, demand gen manager, and web development lead to assess collaboration fit and technical acumen
Case Study
Real or hypothetical test scenario; you'll present hypothesis, test design, success metrics, and expected insights
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.