The Challenge
Société Générale's Retail Banking division needs sharp marketers to design and execute campaigns across multiple customer segments. You'll own the full campaign lifecycle—from strategy to measurement—while learning from experienced mentors in a 110K-person financial services powerhouse.
Your Mission
Master Société Générale's campaign approval workflows and stakeholder ecosystem (commercial directors, product teams, legal)
Deliver 3-4 end-to-end campaign briefs for external agencies with clear targeting, messaging, and KPI frameworks
Build fluency with retail banking marketing mechanics: customer segmentation, product positioning, multi-channel activation
Establish baseline performance measurement dashboards for assigned campaigns
Independently manage 2-3 national or regional campaigns from conception through post-launch analysis
Develop 5+ creative briefs that agencies rate as clear and actionable; track approval-to-execution time reduction
Create a campaign performance playbook documenting best practices across segments (particulars, professionals, segments)
Present quarterly performance reviews to commercial stakeholders with data-backed recommendations for optimization
KPIs You'll Own
Campaign Performance vs. Baseline
Track conversion, engagement, and ROI metrics against targets across customer acquisition and cross-sell initiatives.
Brief-to-Execution Velocity
Measure time from brief submission to agency delivery and campaign launch; target <4 week turnaround.
Stakeholder Satisfaction
Quarterly feedback from commercial and marketing directors on brief clarity, creative relevance, and operational execution.
Campaign Portfolio Coverage
Number of active campaigns managed across customer segments and product lines; diversification by channel (email, digital, events).
Tools & Stack
Your Team
Your Manager
Retail Communication Director or Head of Retail Marketing
Current Team
Retail Communication team; cross-functional partnerships with product, commercial, legal, and creative agencies
Mid-level growth marketer role (likely backfill or team expansion in retail banking segment)
The Package
Salary
€32K-€38K base
Remote
On-site, La Défense headquarters (Paris)
Benefits & Perks
Company Intelligence
Société Générale is France's second-largest bank with 110K employees and a dominant retail banking franchise across Europe. The Retail Banking division serves millions of consumer and business customers with deposits, lending, and wealth management products.
Team Size
110000
Customers
Millions of retail and SME customers across France and Europe
Culture
Hierarchical but mentoring-focused; emphasis on continuous learning and team collaboration
Is This Role For You?
- You're early-to-mid career (Bac+5 completed or final year) and want hands-on campaign experience in a complex organization
- You speak fluent French and English; comfortable writing briefs, presenting to stakeholders, and managing multiple workstreams
- You geek out on campaign mechanics: targeting, messaging hierarchy, multi-channel sequencing, and measurement frameworks
- You thrive in structured environments with clear stakeholder management and enjoy cross-functional collaboration
- You need full autonomy day-one or chafe under mentorship structures; this role is explicitly guided by a tutor
- You're uninterested in banking/fintech or find regulatory compliance a drag—it's baked into daily work
- You expect remote flexibility; this is hard on-site in La Défense
Interview Process
Motivation Interview
Initial screening focused on communication skills, career intent, and marketing fundamentals
Case Study (likely async or in-person)
Mini campaign brief exercise: analyze a brief, define targeting/messaging, recommend channels
Stakeholder Meet
Conversation with retail marketing director and potential mentors about team dynamics and growth expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.