The Challenge
Simpro Software is looking for a single-threaded growth leader to own all regional growth outcomes across North America. You'll control strategy, budget, and execution across paid media, events, and partner marketing-reporting directly to exec leadership and partnering with Sales, Product, and Finance to drive scalable, efficient pipeline.
Your Mission
Audit current regional growth performance across all channels (paid, events, partner); identify quick wins and budget reallocation opportunities
Establish regional growth operating cadence with Sales, Finance, and Product; define quarterly targets for MQLs, pipeline, CAC, and LTV:CAC
Build and align the regional growth pod (Demand Gen, Field, Partner teams); set first 90-day priorities and leadership framework
Launch baseline analytics dashboard tracking channel ROI, ROAS, conversion funnels, and forecast accuracy; identify top 3 optimization levers
Execute first full regional growth plan with optimized channel mix; deliver 15%+ improvement in growth efficiency (CAC/LTV ratio) vs. baseline
Build and scale regional event calendar (field, virtual, partner-led); hit pipeline targets and measure event ROI per attendee/partner
Establish partner GTM strategy and drive partner-sourced pipeline targets; conduct partner summit and report partner contribution to revenue
Develop high-performing regional growth pod; complete first talent review cycle, identify backfill/expansion needs, and demonstrate team retention
KPIs You'll Own
Regional MQLs
Qualified leads generated monthly, tracked by source and quality score, aligned to Sales forecasting.
Pipeline Contribution
Incremental pipeline ($) directly attributed to growth marketing activities by channel and quarter.
CAC & LTV:CAC Ratio
Customer acquisition cost and lifetime value to CAC ratio; benchmark of growth efficiency and ROI.
Channel ROAS
Return on ad spend for paid media; measures revenue per $1 spent on acquisition campaigns.
Funnel Conversion Rates
MQL-to-SQL, SQL-to-opportunity, and opportunity-to-close conversion %; owned jointly with Sales.
Event ROI & Partner Pipeline
Pipeline influenced by regional events and partner-sourced deals as % of total pipeline.
Tools & Stack
Your Team
Your Manager
VP or SVP of Growth Marketing (likely regional or global)
Current Team
Regional growth pod including Demand Gen, Field Marketing, and Partner Marketing teams; shared services access (Web/SEO, Growth Programs, Analytics)
Backfill + expansion; hiring managers and/or senior ICs under your leadership
The Package
Salary
$180K-$220K base
Variable
Likely 15-25% annual bonus tied to regional growth targets and efficiency metrics
Equity
Probable equity grant (type/amount unknown)
Remote
On-site, Miami, FL. Full-time, permanent contract.
Benefits & Perks
Company Intelligence
Simpro Software is a B2B SaaS platform (likely field service, operations, or similar vertical). The company operates regionally with multi-business-unit GTM and invests in growth marketing as a scalable lever. Simpro is structured with shared services (Web, Analytics, Growth Programs) supporting regional pods.
Culture
Outcome-driven, operationally rigorous, cross-functional partnership with Sales and Product; executive visibility and leadership forums are core.
Is This Role For You?
- You've owned regional or segment growth P&L with 3+ years direct accountability for MQLs, pipeline, and revenue contribution metrics.
- You're fluent in growth analytics (ROI, ROAS, CAC, LTV:CAC, conversion funnels, forecast accuracy) and make budget trade-offs data-first.
- You've led teams (managers or senior ICs) and built high-performing growth pods across paid media, events, and/or partner channels.
- You thrive in cross-functional environments and can influence Sales, Product, and Finance without direct authority; executive presence matters.
- You want a general manager-style role with full strategic ownership, not a dotted-line marketing coordinator position.
- You're purely a practitioner (e.g., paid media specialist) and lack team leadership or P&L ownership experience; this is a director role.
- You prefer remote work or flexibility; this is on-site only in Miami.
- You need immediate equity upside or early-stage startup culture; Simpro appears established with corporate benefits structure.
Interview Process
Recruiter Screen
Alignment on role scope, regional growth experience, and on-site availability in Miami.
Hiring Manager (VP/SVP Growth)
Deep dive on regional growth strategy, channel leadership, and cross-functional partnership approach; expect metrics discussion.
Executive Panel
Likely 2-3 executives (Sales leader, Product, Finance) to assess executive presence and alignment on growth operating model.
Team Collaboration
Optional meet with existing regional growth pod or shared services leadership to evaluate fit and vision for team.
Offer & Close
Compensation, benefits, start date, onboarding plan, and 90-day priorities discussion.
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.