The Challenge
Shiseido's betting on Drunk Elephant and Dr Dennis Gross to dominate EMEA's competitive skincare market. You'll own the full marketing strategy and execution across diverse markets-from adapting global brand directives to launching products that move the needle.
Your Mission
Map EMEA market landscape for both brands: identify key growth opportunities, competitive threats, and consumer insights across regions
Establish brand equity baseline and develop 360° marketing framework ensuring consistency across all touchpoints and markets
Align with US Brand Holder on priority markets and innovation roadmap; deliver first quarterly forecast and GTM recommendations
Build operational cadence with 2 direct reports and local market teams; establish marketing calendar and approval workflows
Execute minimum 2 major product launches with omni-channel excellence; track brand awareness and sales lift vs. targets
Develop and present 3-year strategic innovation and market expansion plan for EMEA to leadership; secure budget alignment
Deliver 15-20% growth in brand consideration and customer engagement metrics vs. baseline across priority markets
Establish regular market intelligence loop feeding insights back to US HQ; prove regional-local adaptation model works
KPIs You'll Own
Brand Awareness & Consideration
Track aided/unaided awareness and purchase intent across EMEA markets quarterly; target 15-20% growth YoY.
Net Sales Growth
Monitor revenue per brand by market; measure launch impact and forecast accuracy against regional targets.
Omni-Channel Engagement Rate
Track customer acquisition cost, conversion rates, and lifetime value across digital, retail, and wholesale channels.
Market Share & Competitive Positioning
Benchmark brand performance vs. competitors in key categories and markets; track share gains/losses monthly.
Campaign ROI & Activation Efficiency
Measure ROAS on marketing spend; track influencer/partnership performance and retail sell-through rates.
Tools & Stack
Your Team
Your Manager
Director US Brands EMEA
Current Team
2 Product Managers (direct reports), 1 Intern; matrix collaboration with regional market teams and US Brand Holder
Backfill-6-month fixed contract role
The Package
Salary
$120K-$160K base
Remote
On-site-Neuilly-sur-Seine, France (Shiseido EMEA HQ)
Benefits & Perks
Company Intelligence
Shiseido (founded 1872) is the world's 8th largest beauty conglomerate with €6.7B revenue and 33K employees across 100+ countries. The EMEA hub in Neuilly oversees luxury fragrance (Issey Miyake, Narciso Rodriguez), skincare (Drunk Elephant, Dr Dennis Gross, Clé de Peau Beauté), and operates R&D and manufacturing sites in France.
Founded
1872
Team Size
33000
Customers
Prestige beauty consumers globally; wholesale retail, department stores, e-commerce
Culture
Japanese heritage meets global innovation: 'People First', 'Diversity', 'Art & Science', 'Uncompromising Quality', 'Omotenashi' (Japanese hospitality)
Is This Role For You?
- You've driven brand growth in beauty/skincare-proven GTM execution and launch success at brand or agency level
- You thrive managing matrix complexity: comfortable collaborating with US HQ while adapting strategies for diverse regional markets
- You speak fluent French or are comfortable in a French-headquartered environment; EMEA market intimacy (consumer insights, retail dynamics) is a plus
- You're data-driven but creative: balance hard metrics with brand storytelling; love influencer/DTC strategy
- You need full-time permanence-this is a 6-month contract; no guarantee of extension or next role
- You lack C-suite collaboration skills or struggle with ambiguity; you'll need to navigate between US global directives and regional nuance constantly
- You've never managed a P&L or owned marketing results end-to-end; this role demands accountability for revenue and brand equity impact
Interview Process
Screening Call
Recruiter qualifies background, GTM experience, and EMEA market knowledge; discuss contract duration fit
Director US Brands EMEA Interview
Deep dive on strategic thinking: how you'd approach Drunk Elephant & Dr Dennis Gross positioning, market prioritization, and US-EMEA collaboration model
Case Study / Presentation
Likely a 30-min presentation: develop a GTM strategy or market entry plan for one of the brands in a specific EMEA market
Stakeholder Panel
Meet Brand Holder (US) and/or regional market leads; assess execution capability and communication style fit
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.