The Challenge
Shiseido's betting on Drunk Elephant and Dr Dennis Gross to dominate EMEA's competitive skincare market. You'll own the full marketing strategy and execution across diverse markets-from adapting global brand directives to launching products that move the needle.
Your Mission
Map EMEA market landscape for both brands: identify key growth opportunities, competitive threats, and consumer insights across regions
Establish brand equity baseline and develop 360° marketing framework ensuring consistency across all touchpoints and markets
Align with US Brand Holder on priority markets and innovation roadmap; deliver first quarterly forecast and GTM recommendations
Build operational cadence with 2 direct reports and local market teams; establish marketing calendar and approval workflows
Execute minimum 2 major product launches with omni-channel excellence; track brand awareness and sales lift vs. targets
Develop and present 3-year strategic innovation and market expansion plan for EMEA to leadership; secure budget alignment
Deliver 15-20% growth in brand consideration and customer engagement metrics vs. baseline across priority markets
Establish regular market intelligence loop feeding insights back to US HQ; prove regional-local adaptation model works
KPIs You'll Own
Brand Awareness & Consideration
Track aided/unaided awareness and purchase intent across EMEA markets quarterly; target 15-20% growth YoY.
Net Sales Growth
Monitor revenue per brand by market; measure launch impact and forecast accuracy against regional targets.
Omni-Channel Engagement Rate
Track customer acquisition cost, conversion rates, and lifetime value across digital, retail, and wholesale channels.
Market Share & Competitive Positioning
Benchmark brand performance vs. competitors in key categories and markets; track share gains/losses monthly.
Campaign ROI & Activation Efficiency
Measure ROAS on marketing spend; track influencer/partnership performance and retail sell-through rates.
Tools & Stack
Your Team
Your Manager
Director US Brands EMEA
Current Team
2 Product Managers (direct reports), 1 Intern; matrix collaboration with regional market teams and US Brand Holder
Backfill-6-month fixed contract role
The Package
Salary
$120K-$160K base
Remote
On-site-Neuilly-sur-Seine, France (Shiseido EMEA HQ)
Benefits & Perks
Company Intelligence
Shiseido (founded 1872) is the world's 8th largest beauty conglomerate with €6.7B revenue and 33K employees across 100+ countries. The EMEA hub in Neuilly oversees luxury fragrance (Issey Miyake, Narciso Rodriguez), skincare (Drunk Elephant, Dr Dennis Gross, Clé de Peau Beauté), and operates R&D and manufacturing sites in France.
Founded
1872
Team Size
33000
Customers
Prestige beauty consumers globally; wholesale retail, department stores, e-commerce
Culture
Japanese heritage meets global innovation: 'People First', 'Diversity', 'Art & Science', 'Uncompromising Quality', 'Omotenashi' (Japanese hospitality)
Is This Role For You?
- You've driven brand growth in beauty/skincare-proven GTM execution and launch success at brand or agency level
- You thrive managing matrix complexity: comfortable collaborating with US HQ while adapting strategies for diverse regional markets
- You speak fluent French or are comfortable in a French-headquartered environment; EMEA market intimacy (consumer insights, retail dynamics) is a plus
- You're data-driven but creative: balance hard metrics with brand storytelling; love influencer/DTC strategy
- You need full-time permanence-this is a 6-month contract; no guarantee of extension or next role
- You lack C-suite collaboration skills or struggle with ambiguity; you'll need to navigate between US global directives and regional nuance constantly
- You've never managed a P&L or owned marketing results end-to-end; this role demands accountability for revenue and brand equity impact
Interview Process
Screening Call
Recruiter qualifies background, GTM experience, and EMEA market knowledge; discuss contract duration fit
Director US Brands EMEA Interview
Deep dive on strategic thinking: how you'd approach Drunk Elephant & Dr Dennis Gross positioning, market prioritization, and US-EMEA collaboration model
Case Study / Presentation
Likely a 30-min presentation: develop a GTM strategy or market entry plan for one of the brands in a specific EMEA market
Stakeholder Panel
Meet Brand Holder (US) and/or regional market leads; assess execution capability and communication style fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More like this
Vagas parecidas
Growth Ops Engineer, Salesforce
Qonto • Paris
Marketing Campaigns Intern
Pigment • Paris
Growth Manager (GTM Engineer)
Pigment • Paris
Business Development/Sales & Growth Marketing EMEA (6-month Internship)
Pigment • Paris
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.