The Challenge
Serasa Experian is Brazil's leading Datatech, and they need you to unlock growth in their SME (PME) digital channel. You'll own the entire growth lever—from acquisition to churn—using data to identify untapped opportunities and drive measurable expansion.
Your Mission
Audit current PME digital funnel: map all data sources, identify attribution gaps, establish baseline KPIs (CAC, CPA, ROI by channel)
Design and launch 3 A/B tests on high-impact conversion levers (landing pages, pricing, messaging) with clear success metrics
Build comprehensive competitor analysis and market benchmarking for SME segment to identify positioning gaps
Establish weekly growth reviews with stakeholders and define Q1 growth targets with accountability framework
Achieve 15-25% improvement in primary growth metric (CAC reduction or conversion lift) through experimentation wins
Develop and implement cohort analysis framework tracking customer lifetime value, retention, and expansion revenue by acquisition source
Launch 2 new growth initiatives (channel, product positioning, or partnership) with full business case, projection, and tracking
Create living growth playbook documenting successful levers, failed experiments, and scalable processes for the PME channel
KPIs You'll Own
CAC (Customer Acquisition Cost)
Cost per new SME customer acquired by channel; track trend and vs. competitive benchmark.
Conversion Rate by Funnel Stage
Track top-of-funnel, mid-funnel, and bottom-funnel conversion rates; identify bottlenecks monthly.
LTV:CAC Ratio
Customer lifetime value vs. acquisition cost; target >3:1 for sustainable growth.
Churn Rate & Retention Cohorts
Monthly/quarterly churn by cohort; identify which acquisition sources drive stickiest customers.
ROI by Channel & Campaign
Return on investment by digital channel (paid search, social, content, partnerships); optimize spend allocation.
Tools & Stack
Your Team
Your Manager
Not specified; likely Growth or Marketing Director
Current Team
Cross-functional: Product, Marketing, Sales, Data teams
New role to scale PME growth
The Package
Salary
R$120K-R$180K base
Variable
Likely performance bonus tied to growth targets (15-25% estimated)
Remote
On-site, São Paulo, Brazil
Benefits & Perks
Company Intelligence
Serasa Experian is Brazil's largest and most advanced Datatech company, operating across credit intelligence, authentication, and fraud prevention. Part of global Experian (FTSE 100 listed), with 22,000 employees across 32 countries and 4,000+ in Brazil. They're mission-driven: turning risk uncertainty into better decisions for people and companies.
Team Size
22000
Customers
Banks, fintechs, retailers, SMEs across Brazil and LatAm
Culture
Inclusive, people-first, innovation-focused; strong awards for workplace excellence and diversity
Is This Role For You?
- You live and breathe data—you can't make a decision without KPIs and cohort analysis backing it up
- You've driven growth from 0→1 or scaled an existing funnel and can own the full P&L impact
- You thrive in structured but fast-moving environments; you can influence cross-functional teams without authority
- You're fluent in Portuguese or willing to work in English in a Portuguese-speaking team
- You have 5-7 years in growth, product analytics, or growth marketing roles
- You want remote work or flexibility—this is on-site in São Paulo, no negotiation
- You're uncomfortable with experimentation and iteration; you need 'perfect' before launching
- You're uncomfortable with B2B or complex sales cycles; this is SME financial/credit solutions, not consumer apps
- You can't communicate clearly across non-technical stakeholders; strategy without buy-in goes nowhere
Interview Process
Screening call
Recruiter confirms growth experience, Portuguese fluency, on-site availability
Growth case study
You present a past growth project: problem, hypothesis, test design, results, learnings (1 hour)
Analytics deep dive
Walk through a real dataset or scenario; show your BI/GA/CRM chops; discuss how you'd set up tracking
Stakeholder round
Meet future cross-functional partners (Product, Marketing, Sales); assess collaboration style
Leadership interview
Strategy discussion with your future manager or director; vision for PME channel growth
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.