The Challenge
Seneca Gaming Corporation is scaling its digital presence across a multi-brand gaming and hospitality portfolio. You'll build the digital marketing foundation from the ground up—establishing strategy, tools, processes, and a high-performing team to drive measurable growth across web, mobile, SEO, SEM, paid media, and email.
Your Mission
Audit current digital marketing capabilities, identify gaps in tools/processes, and create a 90-day digital strategy roadmap aligned with business goals
Establish core digital marketing team structure, define roles, and begin hiring to support multi-channel execution
Implement Google Analytics and core measurement framework to establish baseline metrics across all digital channels
Develop and launch first integrated campaign across 2-3 channels (paid + organic) to demonstrate quick wins
Execute comprehensive digital marketing strategy driving measurable increases in website traffic, mobile app usage, and online revenue
Build and operationalize A/B testing framework; run minimum 8-10 tests and document learnings across channels
Establish digital marketing playbooks for content, paid media, SEO, email, and social; ensure brand consistency across SGC subsidiary brands
Manage and optimize departmental budget; demonstrate ROI improvements of 15%+ on paid spend through channel optimization
KPIs You'll Own
Website Traffic Growth
Month-over-month increase in organic and paid web sessions, with target of 25%+ growth within first 6 months.
Mobile App Adoption & Engagement
Track app downloads, DAU/MAU, and session depth to measure mobile strategy effectiveness.
Online Revenue / Conversion Rate
Measure e-commerce conversions, booking rate, and attributed revenue to paid/organic channels.
Cost Per Acquisition (CPA)
Monitor CPA trends across SEM, social, display, and email; target 15-20% reduction through optimization.
Email Engagement
Open rates, click-through rates, and revenue attribution from email campaigns by segment.
Paid Media ROAS
Return on ad spend across Facebook, Google, and other paid channels; target minimum 3:1 ROAS.
Tools & Stack
Your Team
Your Manager
VP Marketing or CMO (not specified; likely reports to senior marketing leadership)
Current Team
Digital marketing team composition not specified; implies existing team requiring restructure/scaling
Yes—you'll hire and build out the digital marketing team; likely 3-5 new hires in first 6 months
The Package
Salary
$140K-$180K base
Remote
On-Site, Niagara Falls, NY (100% in-office)
Benefits & Perks
Company Intelligence
Seneca Gaming Corporation operates gaming and hospitality properties in the Niagara Falls region as part of Seneca Nation enterprises. The company runs multiple branded properties and is focused on driving growth through improved digital customer engagement and online revenue.
Customers
Gaming and hospitality customers; regional focus in Niagara Falls / upstate NY market
Culture
Emphasis on mentoring Seneca Nation members for leadership; collaborative cross-functional environment with hotels, IT, operations
Is This Role For You?
- You've led digital marketing teams at mid-to-large organizations and have hands-on experience across SEO, SEM, paid social, and email
- You thrive building marketing infrastructure from scratch—establishing tools, processes, and playbooks that scale
- You're obsessed with data and can translate analytics into actionable strategy; comfortable with Google Analytics, A/B testing, attribution
- You want a director-level role with real P&L accountability and the chance to shape strategy for a multi-brand organization
- You're energized by hospitality, gaming, or consumer-facing industries with measurable revenue impact
- You need remote flexibility; this role is 100% on-site in Niagara Falls, NY with no hybrid option
- You're primarily a strategist who doesn't enjoy hands-on execution and team coaching; this role requires both
- You lack experience managing teams or building departmental budgets; director-level leadership is core to this role
Interview Process
Phone Screening
Initial conversation about digital marketing background, team leadership experience, and alignment with on-site requirement
Case Study / Strategy Presentation
Present a digital marketing audit and 6-month strategy for a hospitality/gaming property (similar to SGC portfolio)
Panel Interview
Meet with VP Marketing, CMO, and cross-functional stakeholders (Hotels, Operations) to assess collaboration skills
Leadership Debrief
Final conversation with senior leadership on team building vision, budget management, and long-term growth strategy
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
Manager/Senior Manager, Digital Marketing
BridgeBio Pharma • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.