Deuter USA & Ortovox USA Marketing Coordinator

Deuter USA & Ortovox USA Marketing Coordinator

Goal of the job:

Execute marketing strategy for Deuter and ORTOVOX in the US market in line with company objectives.

Qualification required

Bachelor’s degree

Work experience required

3-5 years experience in marketing, sales and communications

Reports to (job title)

General Manager

Specific authorization

Authorized to sign external contracts on behalf of Deuter USA & Ortovox USA with manager approval (<$10,000.00)

Regular jobs 60%

• Evaluate and maintain marketing strategy for all channels (Retail, trade/events, digital, traditional, PR)
• Direct PR agency with strategic brand objectives and targets of opportunity to promote Deuter and ORTOVOX brand and product
• Media Planning and Advertising contracts
• Creatively build brand awareness and brand positioning in the market.
• Delegate tasks efficiently to external contracts
• Oversee and manage eCommerce for deuter.com and Ortovox.com; strategize content and growth
• Implement creative lead generation to support the sales team
• Develop and/or oversee all advertising campaigns across all channels
• Evaluate and manage all external contracted relations relevant to marketing (graphic design, print, PR, etc.)
• Evaluate and manage all external partnerships relevant to marketing
• Oversee trade show and event marketing strategy & execution
• Oversee content creation & social media, including German social feed moderation
• Maintain regular communication with Deuter Sport and Ortovox Sportartikel
• Work closely with the sales manager and eCommerce strategist to assess market needs and opportunities

SEASONAL (2x per year per brand) periodic, temporary jobs 20%

• Develop business planning and associated budget for marketing department for the fiscal year. Annual Budget in March/April and Budget Review in Oct/Nov
• Establish the editorial calendar in line with product lifespan and sell in analysis
• Lead catalog creation and editing process
• Evaluate potential market position of new product releases and align support accordingly.
• Brief deuter and ORTOVOX headquarters on strategy, budget

MONTHLY (12x per year) 20%

• Manage monthly reporting, collecting and interpreting of data from all marketing channels, maintain accountability for ROI.
• Track KPIs

*OTHER *

• Attend trade shows and sales meetings (domestic and international) and Events as needed.
• Attend media shows and media events as needed
• Develop and perform marketing presentations at relevant meetings
• Speak publicly on behalf of the brands when required

Criteria for performance measurement

• Development and execution of marketing plan
• Budget planning and cost containment
• Annual improvement in regard to Marketing KPIs

Salary: $60,000.00 to 65,000.00 DOE

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Marketing: 1 year (Preferred)
• Event marketing: 1 year (Preferred)
• E-commerce: 1 year (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: Hybrid remote in Boulder, CO 80301