The Challenge
Sanofi's omnichannel team needs someone to drive digital content optimization and performance analysis across their web ecosystem. You'll own content audits, analytics tracking, and competitive intelligence while working with a biotech giant that's reshaping healthcare through innovation.
Your Mission
Master Google Analytics and audit current content performance across priority web pages
Execute initial content optimization sweeps using SEO best practices and competitive benchmarking
Establish baseline KPI dashboards tracking engagement, CTR, bounce rate by content segment
Complete competitor analysis framework covering 5+ key market players
Drive measurable content improvements with 15%+ lift in target audience engagement metrics
Build automated reporting system for weekly content performance tracking and alerts
Lead 3+ full content strategy cycles from audit through optimization to measurement
Produce strategic recommendations report identifying top 5 content gaps vs. competitor landscape
KPIs You'll Own
Content Engagement Rate
Measure average engagement (clicks, time-on-page, scroll depth) across optimized content pieces
Organic Traffic & CTR
Track month-over-month growth in organic sessions and click-through rates from search results
Page Performance Score
Monitor Core Web Vitals and SEO health improvements across audited pages
Competitive Gap Index
Quantify content gaps vs. competitors across key topic clusters and keywords
Tools & Stack
Your Team
Your Manager
Omnichannel France Team Lead
Current Team
Omnichannel France marketing team (size unspecified)
New apprenticeship role
The Package
Salary
€18K-€22K (estimated annual for 12-month apprenticeship)
Equity
Employee stock ownership plan (Plan Actionnariat Salarié)
Remote
On-site only, Gentilly (94250)
Benefits & Perks
Company Intelligence
Sanofi is a global biopharmaceutical company leveraging AI and deep immunology expertise to develop innovative medicines and vaccines. They operate across R&D, manufacturing, and commercialization to serve millions worldwide in healthcare.
Customers
Healthcare systems, patients globally
Culture
Innovation-driven, collaborative, inclusive, focused on real-world health impact
Is This Role For You?
- You're pursuing or have a Bac+5 in digital marketing, data analysis, or related field
- You're fluent in English and comfortable with analytical mindset (Google Analytics native)
- You want hands-on experience with omnichannel strategy at a Fortune 500 scale
- You're drawn to healthcare/pharma and want impact beyond pure commerce metrics
- You thrive in structured environments with mentorship and clear learning objectives
- You need remote flexibility or hybrid arrangements—this is 100% on-site Gentilly
- You lack foundational Google Analytics or SEO knowledge—expect to apply day one
- You're looking for high equity upside or startup chaos; this is enterprise-paced
- You can't commit 12 months or prefer project-based work over sustained apprenticeship
Interview Process
Initial screening
Review CV, education background, Google Analytics portfolio work
Technical assessment
Google Analytics case study or content audit exercise
Team interview
Meet omnichannel manager and peers; discuss project examples and learning goals
Final conversation
Senior stakeholder alignment on mentorship structure and apprenticeship objectives
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.