The Challenge
Samsung's Visual Displays category needs a leader who can orchestrate retail momentum across São Paulo's competitive electronics landscape. You'll command a team of promoters and store leaders to drive brand visibility, consumer engagement, and hard sales targets in partner retail environments.
Your Mission
Audit current retail partner activation strategy and identify 3-5 high-impact stores for pilot campaigns
Establish baseline performance metrics for your promoter team (conversion rates, brand messaging consistency, sales velocity)
Launch your first coordinated point-of-sale and in-store activation campaign across 10+ retail locations
Build and align your team on Samsung Visual Displays messaging, competitive positioning, and monthly sales targets
Scale successful retail activations to 25+ partner stores with documented uplift in brand awareness and sales
Deliver 15-20% improvement in team-managed sales targets through coaching, incentive alignment, and campaign optimization
Execute 2 major retail events or seasonal campaigns with full cross-functional coordination and ROI analysis
Present quarterly business review with detailed insights on retail trends, competitor activity, and recommended budget reallocation for next cycle
KPIs You'll Own
Sales Target Achievement Rate (%)
Percentage of monthly/quarterly sales targets hit by your team and managed retail partners.
Brand Visibility Score
In-store audits measuring point-of-sale presence, product placement quality, and messaging consistency across locations.
Promoter Team Conversion Rate
Percentage of store visitors engaged by promoters who convert to product demonstrations or purchases.
Campaign ROI
Incremental sales generated divided by activation spend (point-of-sale, events, promoter labor).
Team Retention & Performance Score
Promoter and store leader turnover rate and monthly performance consistency against individual targets.
Tools & Stack
Your Team
Your Manager
Not specified (likely Regional/Country Marketing Director)
Current Team
Team of promoters and store leaders (exact size not disclosed)
Backfill or expansion role—new to the org chart
The Package
Salary
$85K-$120K base
Variable
Likely performance-based bonus tied to sales targets (15-25% estimate)
Remote
On-site only, São Paulo
Benefits & Perks
Company Intelligence
Samsung Electronics is a global top-5 technology brand driving innovation across consumer electronics, displays, and digital solutions. With operations in 80+ countries, Samsung combines scale with local market expertise to deliver products that empower everyday life.
Customers
B2C (consumers via retail partners); B2B (retail chains, distribution partners)
Culture
Values: People, Excellence, Change, Integrity, Co-prosperity. Mission-driven innovation culture focused on empowering what people want to accomplish.
Is This Role For You?
- You've led retail teams or field marketing organizations and thrive on real, measurable sales impact
- You speak retail fluently—you understand store dynamics, promoter psychology, and point-of-sale execution
- You're comfortable with on-site presence and hands-on visibility; you audit stores, coach teams, and troubleshoot live
- You can juggle cross-functional complexity (sales, creative, product) while keeping your eye on the KPI dashboard
- You need remote flexibility or hybrid work—this is 100% on-site in São Paulo
- You're uncomfortable with people leadership or managing performance inconsistency across a distributed team
- You prefer strategic thinking divorced from ground-level execution; this role demands both
Interview Process
Recruiter Screen
Phone call to confirm retail/trade marketing experience and on-site commitment
Hiring Manager Interview
Deep dive on team leadership, past campaign results, and Samsung brand alignment
Case Study or Presentation
Likely asked to present a past retail activation campaign: strategy, execution, results, and lessons learned
Cross-Functional Panel
Meet with sales and creative counterparts to assess collaboration capability
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.