The Challenge
Samsung is scaling its Direct-to-Consumer ecommerce business in Mexico across marketplaces (Amazon, Mercado Libre, Walmart) and closed channels (B2B2C, employee programs). You'll own channel strategy, partner negotiations, and campaign execution to hit aggressive sales targets across 50% of D2C revenue.
Your Mission
Map current D2C channel performance (closed, open, marketplace) and identify top 3 growth opportunities
Develop and launch marketing strategy for 2 underperforming marketplace channels with clear KPIs
Establish affiliate partnership framework and recruit 5+ key publishers/influencers for Samsung products
Align with Sales on Q1-Q2 promotional calendar and execute first major co-branded campaign
Grow marketplace sales portion from 25% to 30%+ of D2C business through exclusive campaign optimization
Launch 2 new open channels (TikTok Shop, FinTech partnerships) with go-to-market strategy and first revenue
Build closed channel CRM marketing program driving 20-25% of D2C sales via partner collaboration
Establish quarterly performance reviews with marketplace partners; negotiate 3+ exclusive promotional slots
KPIs You'll Own
D2C Revenue by Channel
Track sales contribution from closed channels (20-25%), open channels, and marketplaces (25%) against targets
Marketplace Campaign ROAS
Return on ad spend for exclusive campaigns, displays, and banners across Amazon, Mercado Libre, Walmart, etc.
New Channel Launch Velocity
Time-to-first-revenue and 90-day sales for new open channels (TikTok Shop, FinTechs)
Affiliate Partner Performance
Number of active publishers, click-through rate, conversion rate, and commission ROI by partner
Campaign Execution Rate
% of planned promotional calendar executed on-time and on-budget across channels
Tools & Stack
Your Team
Your Manager
Not specified (likely Regional Ecommerce Director or VP Growth)
Current Team
Not specified; likely cross-functional with Sales, Product, and Analytics teams
Backfill or new strategic hire to scale D2C channel mix
The Package
Salary
$85K-$120K base
Remote
On-site, Miguel Hidalgo, Mexico City. Full-time permanent contract.
Benefits & Perks
Company Intelligence
Samsung Electronics is a top 5 global technology brand transforming the world through innovation, creative talent, and diverse teams. Based on values of People, Excellence, Change, Integrity, and Co-prosperity, Samsung creates products that empower consumers globally.
Customers
B2C (consumers), B2B (enterprises), marketplace partners (Amazon, Mercado Libre, etc.)
Culture
Innovation-driven, global perspective, emphasis on talent development and transformation
Is This Role For You?
- You have 8+ years in digital marketing with hands-on ecommerce/D2C experience
- You've managed marketplace channels (Amazon, Mercado Libre) or affiliate programs at scale
- You thrive negotiating with external partners (platforms, banks, publishers) and aligning cross-functional teams
- You speak fluent English and can navigate Spanish-language marketplace dynamics in Mexico
- You're comfortable with on-site work and want to own a strategic growth portfolio with clear revenue impact
- You need remote flexibility—this role is 100% on-site in Mexico City
- You lack ecommerce or D2C marketing experience; this isn't an entry-level opportunity
- You're uncomfortable with complex partner negotiations or ambiguous channel dynamics; this role requires constant stakeholder management
Interview Process
Phone Screen
Recruiter confirms ecommerce experience, marketplace familiarity, and language fluency
Marketing Director Interview
Deep dive on D2C strategy, past channel launches, partner negotiations, and alignment with Samsung's D2C vision
Cross-functional Panel
Conversations with Sales lead and Analytics/Insights team to assess collaboration fit and analytical rigor
Case Study or Take-home
Strategy assignment: develop a go-to-market plan for a new marketplace or channel launch
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.