The Challenge
Safran Seats is a global leader in aircraft seating—think premium interiors for the world's airlines. You'll own the entire product marketing strategy across their portfolio, leading a 6-person international team to drive revenue growth in one of aviation's most competitive segments.
Your Mission
Map the current product marketing maturity across France, UK, and USA markets; identify process gaps and standardization opportunities
Conduct competitive intelligence analysis on 4-5 key aerospace OEMs; synthesize market trends into actionable product positioning
Establish weekly sync rhythms with Product, Innovation, and Sales teams; define approval workflows for product launches
Audit existing CRM and market intelligence tools; recommend digital stack upgrades for campaign tracking and competitive monitoring
Launch standardized Product Marketing Management playbook across all segments; train team on frameworks, tools, and best practices
Deliver 3 segment-specific go-to-market strategies with validated business cases; align with RTDI roadmap and revenue targets
Build robust requirements capture process; establish monthly market insights briefings for VP Marketing and C-suite
Execute 2 major product promotion campaigns; measure lift in pipeline velocity, win rates, and customer perception vs. competitors
KPIs You'll Own
Revenue influence
Track revenue generated from products you led to market; target 15-20% YoY growth in managed segments
Time-to-market for new features
Measure days from market insight to launch-ready product spec; reduce by 25% in first year
Win rate vs. key competitors
Monitor deal success on products you positioned; target 5-10 point improvement vs. baseline
Team capability uplift
Track Product Marketing Manager certifications, process adoption, and peer feedback scores quarterly
Market share by segment
Quarterly tracking of share gains in core seating categories; align with CEO growth targets
Tools & Stack
Your Team
Your Manager
VP Marketing
Current Team
6 Product Marketing Managers across France, UK, USA; matrix partnerships with Product, Innovation, Sales, and Communications
Backfill—replacing existing PM lead or internal promotion opportunity
The Package
Salary
€65K-€85K base
Variable
Likely 10-15% annual bonus tied to revenue and strategic objectives
Remote
On-site, Plaisir, France (100% on-site; international travel 10-15% for stakeholder alignment)
Benefits & Perks
Company Intelligence
Safran Seats is a world-leading designer and manufacturer of aircraft seating systems and cabin interiors for major commercial and business aviation programs. Operating in a highly regulated, innovation-driven space, Safran Seats competes with Recaro, Zodiac, and others to win OEM contracts worth millions. The 1,738-person operation spans engineering, manufacturing, and sales across three continents.
Team Size
1738
Customers
Boeing, Airbus, business jet manufacturers, and regional carriers
Culture
Engineering-led, innovation-obsessed, competitive environment; heavy emphasis on technical rigor and long-term partnership strategy
Is This Role For You?
- You've spent 5+ years in B2B Product Marketing or Product Management, ideally in aerospace, defense, automotive, or deep-tech—you speak fluent specs and ROI
- You're comfortable managing ambiguity in a matrix org; you influence without authority and thrive coordinating cross-functional teams
- You have an engineering or commerce degree (or equivalent) and can talk technical tradeoffs with product teams without losing sight of market reality
- You're fluent in English (and ideally conversant in French or willing to learn); international travel doesn't faze you
- You want to own strategy end-to-end—from market analysis to launch execution—in a sector that matters globally
- You need remote flexibility or a hybrid setup; this is 100% on-site in Plaisir
- Your background is B2C, consumer tech, or generalist marketing; aerospace B2B requires a specific mindset and credibility you'll build over 18+ months
- You're uncomfortable with long sales cycles (18-36 months), complex stakeholder webs, and regulatory constraints; aerospace moves differently than SaaS
Interview Process
Initial screening
HR or recruiter confirms aerospace/deep-tech experience, English fluency, and availability for on-site role
VP Marketing deep-dive
1-hour conversation on product marketing strategy, competitive positioning, and how you'd approach the Safran Seats portfolio
Product & Innovation panel
Meet 2-3 stakeholders; discuss requirements capture process, how you'd work with engineering, and past examples of market-to-product translation
Case study
Develop a 20-30 min presentation on a segment strategy or go-to-market plan (provided brief), then present and defend to hiring panel
Final round with leadership
CEO or Chief Commercial Officer conversation; cultural fit, strategic vision, and long-term growth ambitions
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.