The Challenge
ROLLER operates ticketing and POS software across 30+ countries for the leisure industry. You'll architect the marketing operations engine that scales their GTM machine-owning the tech stack, attribution, and reporting that drives $XXM in pipeline.
Your Mission
Audit current marketing tech stack and document all system integrations, data flows, and process gaps; present optimization roadmap to leadership
Implement or refine lead scoring and routing logic in your CRM/marketing automation platform; establish baseline lead quality metrics
Build first version of standardized marketing performance dashboard (channel ROI, pipeline contribution, cost-per-acquisition) for weekly leadership reviews
Map full funnel reporting with Sales & Revenue Ops; align on shared KPIs and SLA definitions
Deploy multi-touch campaign attribution model; measure true revenue influence by channel and campaign
Automate 3+ manual marketing workflows using AI and platform native features; document and train team on new processes
Own quarterly marketing budget reconciliation and forecasting; build rolling 12-month projection model
Lead Q3 and Q4 marketing QBRs with exec-ready decks; identify and present 2-3 data-backed investment opportunities for head of marketing
KPIs You'll Own
Marketing Qualified Lead (MQL) to Pipeline Conversion Rate
Track MQL-to-SAO and SAO-to-closed won to identify quality gaps and optimize lead routing.
Customer Acquisition Cost (CAC) by Channel
Measure true CAC including fully-loaded marketing spend; identify high-ROI and low-ROI channels.
Marketing-Influenced Pipeline Value
Quantify total pipeline attributed to marketing campaigns to justify budget and identify revenue risks.
Marketing Tech Stack Health Score
Score data accuracy, system uptime, and process efficiency monthly; track improvement quarter-over-quarter.
Lead-to-Opportunity Velocity
Days from MQL to sales-accepted opportunity; identify bottlenecks in routing and nurture.
Tools & Stack
Your Team
Your Manager
Head of Marketing
Current Team
Marketing team size not specified; you'll work cross-functionally with Sales, Revenue Ops, Finance, and Business Systems teams
New role (growth stage company scaling GTM)
The Package
Salary
$130K-$160K base
Remote
On-site in San Francisco, CA (or Austin, TX); hybrid flexibility available
Benefits & Perks
Company Intelligence
ROLLER is a global SaaS platform for the leisure and attractions industry, offering ticketing, point-of-sale, self-serve kiosks, memberships, and digital waivers. Operating in 30+ countries with 300+ employees, the company is scaling fast and building best-in-class guest experience software for theme parks, attractions, and entertainment venues.
Team Size
300+
Customers
Leisure and attractions industry (theme parks, entertainment venues, attractions)
Culture
Passionate, enthusiastic, down-to-earth, globally distributed team focused on making an impact
Is This Role For You?
- You've built marketing operations functions at B2B SaaS companies doing $50M+ ARR; you obsess over data quality and attribution
- You're fluent in CRM/marketing automation platforms (HubSpot, Salesforce, Marketo) and SQL-level data manipulation
- You thrive at the intersection of marketing strategy and operations; you speak both business and technical languages
- You're comfortable with ambiguity and building processes from scratch; you ship fast and iterate based on data
- You have 6-8 years of marketing operations, marketing analytics, or revenue operations experience at a fast-growing SaaS company
- You expect a fully remote role; this is on-site in SF or Austin with hybrid flexibility only
- You're looking for a pure marketing strategist role; this is 60% operations/analytics, 40% strategy
- You have no hands-on experience with CRM platforms, marketing automation, or data warehousing tools
Interview Process
Screening Call (30 min)
Recruiter or head of marketing explores your ops background, tech stack experience, and alignment with the role
Technical Deep Dive (60 min)
Walk through a recent marketing operations project you led: tech stack, data architecture, challenges, outcomes. Bring examples.
Cross-Functional Panel (60 min)
Meet with head of marketing, sales leader, and finance/ops stakeholder. Discuss alignment, process design, and how you'd drive collaboration
Take-Home Case Study
Design a lead scoring and attribution model for a SaaS company; present your thinking on tool selection, data requirements, and success metrics
Final Round with Exec
Conversation with CMO or VP of revenue about 6-month roadmap and strategic priorities
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.