The Challenge
Rockwell Automation is a 28,000-person industrial tech giant helping manufacturers go productive and sustainable. You'll own go-to-market strategy for their New Capacity and Growth Industries teams—building demand through campaigns, events, and sales enablement that actually move the needle on revenue.
Your Mission
Audit current marketing programs and campaign calendar for New Capacity/Growth Industries; identify gaps and quick wins
Develop integrated 2026 GTM strategy with clear ROI metrics for 3-5 key customer outcomes
Launch first major campaign or event activation that drives qualified pipeline into sales
Establish baseline metrics: lead volume, conversion rates, customer acquisition cost by program
Execute 2-3 major marketing campaigns (inbound/outbound/events) with documented ROI improvement vs. baseline
Build and scale sales enablement program (training, collateral, tools) adopted by regional teams
Create industry-specific positioning and messaging that differentiates vs. competitors
Deliver quarterly business reviews to leadership with pipeline impact, budget burn, and growth levers for H2
KPIs You'll Own
Pipeline Generated (MQL→SQL conversion)
Track qualified leads from marketing programs into sales funnel with conversion rate targets
Campaign ROI
Revenue influenced divided by total program spend; target 3:1 minimum for new programs
Event Performance
Attendee quality, booth engagement, follow-up conversion rate, and cost per qualified lead
Sales Enablement Adoption
% of regional sales teams using new training, collateral, and tools within 30 days of launch
Brand Perception Lift
Industry awareness and expertise positioning tracking among target customer segments
Tools & Stack
Your Team
Your Manager
Director, Industry Strategy & Marketing (Global)
Current Team
Regional Sales & Marketing, Industry Teams, Marketing Function (cross-functional matrix)
New role backfilling growth focus on New Capacity and Growth Industries segments
The Package
Salary
$85K-$110K MXN base (estimated ~$5K-$6.5K USD equivalent monthly)
Remote
Hybrid on-site at Torre Aurum, San Pedro Garza Garcia, Nuevo León, Mexico
Benefits & Perks
Company Intelligence
Rockwell Automation is a 28,000-person global industrial tech leader helping manufacturers be more productive, sustainable, and agile. Their customers include pharma, food/ag, and clean energy companies. They're hiring for Mexico growth on New Capacity and emerging industry segments.
Team Size
28000
Customers
Fortune 500 manufacturers in pharma, food/beverage, clean water, green mobility
Culture
Problem-solver driven, mission-focused on making the world better through manufacturing innovation
Is This Role For You?
- You've built demand generation programs (campaigns, events, ABM) for B2B tech or industrial companies
- You speak fluent Spanish and are based in Mexico (or ready to relocate to Monterrey)
- You're comfortable with matrix reporting and can influence without direct authority across sales/BU teams
- You live and breathe ROI—every program needs a clear business case and post-mortem
- You hate spreadsheets or can't talk fluently about metrics, pipeline, and conversion rates
- You expect a fully remote role—this is on-site/hybrid in Monterrey
- You've only done consumer marketing or brand awareness—this is demand gen and sales enablement focused
Interview Process
Phone screen
Recruiter confirms Spanish fluency, Mexico location/visa, and 5+ years B2B marketing experience
Hiring manager conversation
Director of Industry Strategy & Marketing digs into your GTM strategy examples and ROI mindset
Case study / campaign plan
You present a past campaign (or hypothetical) showing strategy, tactics, budget, and results
Cross-functional panel
Meet Sales, Industry, and Marketing stakeholders to assess collaboration fit and communication
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.