The Challenge
Rippling is scaling to $1B ARR and needs you to own paid social as a core revenue engine. You'll manage multi-million dollar budgets, run rapid experiments, and scale what works across LinkedIn and beyond.
Your Mission
Establish baseline performance metrics across LinkedIn campaigns and identify 3-5 high-potential optimization levers
Build and execute first experimental roadmap with clear hypotheses around creative, targeting, and bid strategies
Develop repeatable campaign setup and reporting framework with marketing ops and analytics teams
Hit or exceed Q1 CAC and revenue targets while documenting learnings for team
Scale LinkedIn paid social spend by 2-3x while maintaining or improving unit economics vs. baseline
Launch and validate 2+ new paid social channels (Facebook, TikTok, or YouTube) with proven playbooks
Build predictive models for budget allocation across campaigns and segments based on historical performance
Own end-to-end paid social contribution to pipeline and revenue; present quarterly business review to leadership
KPIs You'll Own
Cost Per Qualified Lead (CPQL)
Track efficiency of lead generation across campaigns; optimize creative and targeting to lower CPQL while maintaining lead quality.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent on paid social; primary lever for budget allocation and scaling decisions.
Pipeline Influenced by Channel
Attribute pipeline and revenue contribution back to paid social campaigns; tie marketing activity to sales outcomes.
Cost Per Demo
End-to-end efficiency metric from ad click to qualified sales conversation; directly tied to growth team mandate.
Creative Iteration Velocity
Number of new ad variants tested per week; measure learning cadence and ability to rapidly test hypotheses.
Tools & Stack
Your Team
Your Manager
Head of Growth Marketing or VP Growth (not specified)
Current Team
Growth team, marketing operations, demand generation, analytics, go-to-market stakeholders
New role to scale paid social capabilities
The Package
Salary
$120K-$150K base
Equity
Likely equity as Series D+ startup (not specified)
Remote
On-site in New York, NY
Benefits & Perks
Company Intelligence
Rippling unifies HR, IT, and Finance in one platform, automating the entire employee lifecycle (onboarding in 90 seconds). Founded in SF, backed by $1.4B+ from Kleiner Perkins, Founders Fund, Sequoia, and others. Named one of America's best startup employers by Forbes.
Funding
$1.4B+
Culture
Tip-of-the-spear growth culture; experimental, data-driven, fast-paced; prioritizes candidate safety and world-class talent
Is This Role For You?
- You thrive in ambiguity and can build frameworks from scratch—paid social strategy doesn't exist yet at scale
- You're analytical but creative; you can own budgets AND conceive winning ad creative concepts
- You have 1-3+ years in growth, consulting, banking, product ops, or analytical roles; domain expertise is secondary to learning velocity
- You want to own end-to-end channel performance and see your experiments directly move company revenue metrics
- You're energized by working cross-functionally with marketing, sales, product, and analytics teams
- You need prescriptive role definition—this is an apprenticeship with high autonomy and high ambiguity
- You're not comfortable with rapid experimentation and potential failure; learning velocity requires iteration risk
- You're primarily a creative or brand marketer; this role is deeply performance and analytics-driven
Interview Process
Recruiter Screen
Background and motivation for growth marketing; prior analytical and project work
Take-home Assignment
Likely a paid social case study or budget allocation scenario; tests analytical thinking and strategy
Growth Team Interview
Conversation with growth lead or manager on channel strategy, experimentation approach, and cross-functional collaboration
Optional Final Round
Potential conversation with leadership or peer to assess cultural fit and learning agility
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.