The Challenge
Rhenus Logistics is a global logistics powerhouse looking for a Marketing Manager to build their regional growth engine across Latin America. You'll own the marketing strategy for air freight, ocean freight, and supply chain solutions in a market with massive untapped potential.
Your Mission
Audit current regional marketing efforts and competitive landscape; deliver market assessment with growth opportunities
Build marketing strategy framework and get stakeholder buy-in across air freight, ocean freight, and supply chain verticals
Launch first demand generation campaign targeting key B2B logistics buyers in the region
Establish marketing metrics dashboard and reporting cadence to leadership
Execute 3+ integrated B2B demand generation campaigns with measurable pipeline impact
Build and mentor regional marketing team (size TBD); establish team processes and workflows
Develop regional brand positioning and messaging for Rhenus in Latin American logistics market
Hit defined lead generation targets and track marketing contribution to regional revenue pipeline
KPIs You'll Own
Pipeline Generated
Marketing-sourced opportunities entering sales pipeline, tracked by vertical (air/ocean/supply chain).
Cost Per Lead
Total marketing spend divided by qualified leads generated, optimized quarterly.
Campaign Engagement Rate
Email open/click rates, content downloads, and webinar attendance across demand gen campaigns.
Team Productivity
Campaigns launched per quarter and on-time delivery rate of marketing initiatives.
Tools & Stack
Your Team
Your Manager
Regional Director or VP (not specified)
Current Team
Likely small existing team; structure TBD
New position or backfill - not explicitly stated
The Package
Salary
$65K-$85K base
Remote
On-site in Bogota, D.C.
Benefits & Perks
Company Intelligence
Rhenus Logistics is a world-leading provider of comprehensive logistics solutions across air freight, ocean freight, and supply chain management. They operate globally with significant regional presence and are expanding their marketing footprint in Latin America.
Customers
B2B logistics buyers across freight forwarding, supply chain, and transport sectors
Culture
Flat hierarchies, innovation-focused, collaborative, quick decision-making
Is This Role For You?
- You've built B2B demand generation campaigns that generated pipeline and closed deals
- You have 5+ years in logistics, freight, supply chain, or similar B2B marketing roles
- You're fluent in Spanish and English, and thriving in multicultural team environments
- You're strategic AND tactical—comfortable owning strategy while executing campaigns yourself
- You want regional ownership and the chance to build marketing from the ground up
- You only have B2C or consumer marketing experience and haven't played in B2B logistics/industrial markets
- You need remote flexibility—this is strict on-site in Bogota
- You speak only English or minimal Spanish; this role demands bilingual execution
- You need a fully staffed marketing team day-one; you'll be building and wearing multiple hats initially
Interview Process
Initial Screening
Phone call to assess marketing background, logistics knowledge, and Spanish fluency.
Marketing Case Study
Present a past demand gen campaign or market entry strategy relevant to logistics/B2B growth.
Stakeholder Interviews
Meet with regional leadership to discuss strategy, culture fit, and team leadership approach.
Final Conversation
Discussion with hiring manager on expectations, growth plans, and compensation alignment.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.