The Challenge
Reolink is a global leader in intelligent security tech trusted by millions. You'll own retail growth programs across Best Buy, Costco, Home Depot, and Walmart while launching structured tests to unlock incremental channels-building a playbook that scales across North America.
Your Mission
Map retail partner calendars (Q1-Q2 2026), align co-op budgets, and launch 2-3 integrated in-store + digital campaigns with baseline traffic/conversion benchmarks
Design and greenlight 3-4 hypothesis-driven growth tests (creator commerce, affiliate expansion, experiential pilots) with clear KPIs and investment guardrails
Build reporting infrastructure: retail performance dashboards, test tracking, and post-mortem templates for quarterly reviews
Align with Sales & GTM on inventory realities, seasonal moments, and Q1 retail promotional calendar execution
Execute full-funnel retail activation playbook (paid media, affiliate, influencer, social, CRM) showing 15-25% lift in sell-through vs. baseline across 2+ key retail partners
Complete first cycle of growth testing with 2-3 pilots moved to scale, 1-2 optimized, and 1-2 sunset with documented learnings and ROI recommendations
Reduce online retail PDP drop-off by 10-15% through messaging alignment, campaign timing coordination, and retailer-specific creative optimization
Develop and present Q3 2026 growth testing roadmap with 4-5 new initiatives prioritized by commercial impact and resource availability
KPIs You'll Own
Retail Sell-Through Growth
Incremental sales lift across brick-and-mortar and online retail channels measured against baseline and compared to promotional spend.
Marketing Program ROI
Revenue driven per dollar spent on integrated retail campaigns (paid, co-op, affiliate, organic) with clear attribution to retail PDP traffic.
Test-and-Learn Velocity
Number of structured pilots launched, time-to-insights, and percentage converted to scale-worthy programs.
Online Retail Conversion Rate
PDP-to-purchase conversion across Walmart.com, Best Buy online, and other key retailers, with lift measured by messaging and timing interventions.
Retail Partner Satisfaction
Co-op program execution, calendar adherence, and joint marketing plan delivery measured via partner feedback and renewal rates.
Tools & Stack
Your Team
Your Manager
Head of Marketing - North America
Current Team
Not specified; likely brand, paid media, and lifecycle marketing peers
New role-building out retail growth capacity for North America
The Package
Salary
$95K-$130K base
Remote
On-site, Los Angeles, CA
Benefits & Perks
Company Intelligence
Reolink is a global leader in intelligent visual security technology, founded in 2009 by engineers committed to smarter home and business protection. Trusted by millions across 110+ countries, they're expanding aggressively in North America with a focus on reliable, user-centric solutions.
Founded
2009
Customers
Millions of users across 110+ countries; B2C retail presence in Best Buy, Costco, Home Depot, Walmart
Culture
Engineer-founded, product-obsessed, innovation-driven; committed to simplifying security through advanced technology
Is This Role For You?
- You've shipped retail growth programs at scale and understand co-op mechanics, retail calendars, and sell-through economics
- You thrive in a test-and-learn culture and can balance structured experimentation with execution rigor
- You're comfortable navigating competing retailer priorities and translating commercial goals into measurable marketing activities
- You want hands-on impact building a retail playbook for a hardware brand expanding aggressively in North America
- You're looking for remote flexibility-this is on-site in LA with no negotiation
- You prefer brand-building over performance metrics; this role is 100% ROI-driven with quarterly test reviews
- You have limited retail or channel marketing experience; this requires 6-10 years demonstrating retailer relationships and program success
Interview Process
Screening call
Recruiter or Head of Marketing discussion-retail background, program examples, growth testing mindset (30 min)
Case study
Retail program design challenge: given a retailer, seasonal moment, and budget, outline integrated activation plan and test hypothesis (take-home, 1-2 hours)
Deep-dive interview
Head of Marketing + peer (Sales or Growth lead)-case study walkthrough, retail relationship examples, how you'd approach North America roadmap (60 min)
Executive alignment
Conversation with VP/CMO or Director-strategic priorities, growth philosophy, team dynamics (30-45 min)
Offer & close
Verbal offer, background check, start date negotiation
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.