The Challenge
Rapido Solutions Group needs a Growth Marketing Director to architect and own their entire demand generation engine—from cold outreach to closed meetings. You'll be the revenue growth lever, partnering directly with sales and leadership to prove marketing's direct impact on pipeline and bookings.
Your Mission
Audit current lead-to-meeting funnel; establish baseline conversion rates, CAC, and cost-per-meeting across all channels
Launch 2-3 high-velocity outbound campaigns (email, LinkedIn, phone sequences) targeting ICP with tracking dashboard
Build attribution model and weekly reporting dashboard linking marketing activities to qualified meetings and SQL conversion
Document scalable demand gen playbook: channel selection, messaging frameworks, nurture sequences ready for team handoff
Increase MQL-to-SQL conversion rate by 25%+ through optimized nurture and qualification workflows
Establish 3+ owned channels (inbound, outbound, paid) each generating 15+ qualified meetings/month at target CAC
Scale website and landing page conversion by 30%+ via A/B testing and UX improvements
Build repeatable ops workflows and automation (Zapier, CRM sync, lead scoring) reducing manual touch by 40%
KPIs You'll Own
Sales-Qualified Meetings Generated
Weekly/monthly count of meetings booked directly attributed to marketing efforts, tracked by source.
Cost Per Qualified Meeting
Total marketing spend divided by qualified meetings; your north star for channel efficiency.
MQL-to-SQL Conversion Rate
Percentage of marketing-qualified leads that sales-qualifies; measures funnel health and alignment.
Marketing-Sourced Pipeline & Revenue Contribution
Pipeline value and closed-won revenue traceable to your campaigns; proves ROI to leadership.
Channel ROI
Return on investment per paid channel (outbound, inbound, ads); informs budget allocation.
Tools & Stack
Your Team
Your Manager
Executive Leadership / Chief Revenue Officer (implied)
Current Team
Unknown; likely small or nascent marketing function
This is a new/backfill director-level role to own growth from scratch
The Package
Salary
$90K-$130K base
Remote
On-site, Guadalajara, Mexico Metropolitan Area
Benefits & Perks
Company Intelligence
Rapido Solutions Group is a company seeking to scale revenue through systematic demand generation. Limited public information available; focus is on building a repeatable, data-driven growth engine.
Is This Role For You?
- You've scaled pipeline from 0 → predictable in a startup or scale-up; you know the full funnel, not just top-of-funnel vanity
- You obsess over unit economics: CAC, LTV, cost per meeting, and can defend every dollar spent
- You thrive owning ambiguous, greenfield growth strategy—no playbook, no team yet, just your conviction
- You're fluent in SQL, CRM workflows, and can analyze data without waiting for an analyst; you ship fast and iterate
- You want to report to leadership and influence company direction; you're not a tactical executor, you're a strategist
- You're a brand or content marketer at heart; this is pure demand gen and metrics-driven, not storytelling
- You need a fully built-out team or mature marketing infrastructure; you'll be wearing multiple hats early on
- You shy away from accountability; every meeting, every dollar will be scrutinized and you own the results
Interview Process
Screening Call
15-20 min with recruiter on your growth experience, pipeline impact, and compensation expectations
Growth Case Study
Present a past demand gen campaign: channels, strategy, metrics, learnings. They'll dig into your decision-making.
Leadership Interview
Meeting with CRO/Executive to discuss go-to-market strategy, sales alignment, and 90-day plan
Final Round
Likely second executive or company leadership conversation on vision fit and next steps
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.