The Challenge
RAD Amplify turns real-time social language into creator-brand matches and measurable campaigns. You'll own positioning, sales enablement, and demand gen for a fast-growing intelligence platform competing in the creator economy and martech space.
Your Mission
Define and lock RAD Amplify's positioning and core narrative vs. competitors; stress-test with 3+ key prospects
Build sales enablement toolkit: positioning deck, 1-pagers, case study template, and competitive battle cards
Map and launch Q1 event/tentpole strategy; identify and commit to 3–5 priority industry moments
Establish lead gen baseline: audit current channels, set up measurement framework, define MQL/SQL targets
Execute 2–3 full thought leadership campaigns (LinkedIn, trade media, owned) with 5K+ engaged impressions each
Build and operationalize sales partnership cadence: weekly enablement reviews, monthly positioning updates
Launch and optimize lead gen engine: nurture flows, conversion benchmarks, and monthly reporting dashboard
Align RAD Intel holding company messaging; ensure brand consistency across all customer-facing channels
KPIs You'll Own
Pipeline Influenced
Revenue touched by marketing campaigns, measured monthly and attributed back to campaigns.
Sales Win Rate
Percentage of qualified opportunities that close; track lift pre/post enablement rollouts.
Lead Gen Volume & Quality
Monthly MQLs and MQL-to-SQL conversion rate; target growth and cost per acquisition.
Thought Leadership Reach
LinkedIn follower growth, engagement rate, and third-party media mentions per quarter.
Brand Awareness (Unaided)
Quarterly survey measure of unaided brand recall in target buyer segments.
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Likely 1–2 person marketing team or inherited from holding company; expected to scale
New VP-level hire; backfill or expansion not yet clear
The Package
Salary
$180K-$220K
Variable
Bonus (amount TBD)
Equity
Stock options included
Remote
On-site in San Francisco, CA (no remote option noted)
Benefits & Perks
Company Intelligence
RAD Amplify is a consumer intelligence and creator-matching platform that uses real-time social language to help brands and agencies identify micro-communities and activate the right creators. Backed by RAD Intel holding company, the team blends strategists, engineers, operators, and data scientists focused on speed, unconventional thinking, and measurable outcomes.
Customers
B2B: brands and agencies in creator/influencer marketing space
Culture
Lean, fast-moving, cross-disciplinary; values unconventional thinking and speed with purpose
Is This Role For You?
- You've led B2B marketing for a martech, adtech, AI, or creator economy platform and know how to position complex tech
- You're energized by hands-on strategy + execution—not just strategy—and can ship positioning, campaigns, and enablement in parallel
- You have agency or brand marketing ecosystem credibility and can navigate both buyer personas with nuance
- You thrive in lean, fast-moving startups where you own outcomes end-to-end and influence revenue directly
- You're a storyteller who can distill technical differentiation into compelling narratives for LinkedIn, events, and sales
- You need a fully built marketing team or hands-off strategic role; this is a builder role that requires execution
- You're unfamiliar with B2B buyer psychology or agency/brand marketing ecosystems—the learning curve will slow you down
- You require remote flexibility or full-time remote work; this is on-site in San Francisco
Interview Process
Recruiter screen
Background, B2B marketing experience, familiarity with creator economy / martech / adtech
Hiring manager (CEO) conversation
Deep dive on positioning philosophy, sales enablement approach, and hands-on marketing strategy
Positioning case study
Take-home: develop positioning narrative and messaging for RAD Amplify (1–2 hours)
Final round (CEO + potentially board/advisor)
Culture, vision alignment, go-to-market strategy questions, and offer discussion
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.