The Challenge
Q is building out their digital-first go-to-market engine and needs someone who can own email, web, and e-commerce performance end-to-end. You'll drive direct-to-consumer revenue through data-driven lifecycle marketing and conversion optimization in a hands-on, fast-paced environment.
Your Mission
Audit current Klaviyo setup, segment strategy, and email performance; identify quick wins in open rates, CTR, and revenue per email
Map full customer lifecycle from welcome through retention; document existing flows and benchmark against industry standards
Execute 2-3 high-impact campaigns (product launch, seasonal promotion, abandoned cart optimization) with A/B testing
Establish performance dashboard tracking email, website, and e-commerce KPIs with weekly reporting cadence
Improve email revenue contribution by 25-30% through segmentation, personalization, and flow optimization
Increase website conversion rate by 15-20% via content alignment, UX improvements, and campaign-driven traffic optimization
Launch integrated campaign strategy linking email, web, and paid media with documented results and ROI
Build and mentor email/content execution processes; document playbooks for campaigns, flows, and A/B testing
KPIs You'll Own
Email Revenue per Recipient
Track total revenue generated from email divided by active subscribers; tie directly to lifecycle stage and campaign performance.
Website Conversion Rate
Monitor overall site conversion plus conversion by traffic source and campaign; optimize customer journey and product page performance.
Email Open Rate & Click-Through Rate
Measure engagement velocity across lifecycle segments; use as leading indicator for revenue impact and content resonance.
Customer Lifetime Value by Acquisition Channel
Segment LTV by email, organic, paid, and other sources; inform budget allocation and retention strategy.
Abandoned Cart Recovery Rate & AOV
Track abandoned cart flow performance including recovery rate, email engagement, and incremental revenue captured.
Tools & Stack
Your Team
Your Manager
Vice President of Marketing
Current Team
Unknown; appears to be distributed across marketing, sales, and product
New role to lead and own digital performance
The Package
Salary
$65K-$85K base
Remote
On-site, Dover, NH required
Benefits & Perks
Company Intelligence
Q is a direct-to-consumer company (likely firearms, outdoor, or consumer products based on job language) operating in Dover, NH. They're building out digital capabilities to scale revenue through email, web, and e-commerce channels.
Is This Role For You?
- You've run email marketing in Klaviyo and can speak to segmentation, flow automation, and revenue impact with real numbers
- You're analytical but not analysis-paralyzed; you ship campaigns, test, and iterate based on data
- You own e-commerce or lifecycle marketing metrics and have experience optimizing conversion funnels across channels
- You can manage multiple projects and stakeholders in a fast-paced environment without needing constant direction
- You're comfortable working on-site in Dover, NH and want hands-on execution (not just strategy)
- You need remote flexibility or hate in-office work; this is on-site only
- You're a big-picture strategist who doesn't want to execute; this role is deeply hands-on across email, web, and campaigns
- You don't have direct experience with Klaviyo, email marketing, or e-commerce platforms; the learning curve will be steep
Interview Process
Initial Screening
Conversation with hiring manager (VP Marketing) on background, experience with Klaviyo/email, and digital marketing philosophy
Technical Deep Dive
Portfolio review or case study discussion covering specific email campaigns, conversion optimization, and A/B testing examples
Role-Specific Exercise
Likely project simulation: audit a sample email flow, identify optimization opportunities, or outline a lifecycle strategy
Team/Cultural Fit
Meeting with broader marketing/sales team to assess collaboration style and fast-paced environment fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Vagas parecidas
Growth Associate
Listenlabs • New York, NY
Gestionnaire de projets marketing sénior
Lightspeedhq • Montreal
GTM Partnerships Manager, AU, SME & Growth
Airwallex • AU - Sydney
Community Growth Manager, Campus
Lovable • San Francisco
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.