The Challenge
Publicis Media is hunting for a Content Manager who sees SEO content as the most underutilized lever in marketing—and can prove it with real client impact. You'll own strategy, production, and performance across accounts with serious business stakes.
Your Mission
Complete semantic audits and content gap analyses on 3-4 key client accounts; deliver prioritized keyword clusters and content roadmaps aligned to business KPIs
Establish and document hybrid IA/human content production workflows; create 5-8 validated content briefs that demonstrate repeatable quality standards
Build baseline performance dashboards tracking traffic, positioning, and engagement for all assigned accounts; present initial ROI findings to clients
Conduct competitive content analysis and LLM presence audits; identify and document 10+ quick-win optimization opportunities on existing pages
Deliver 25-40 high-performing SEO content pieces (mix of new + optimized) with measurable lift in organic traffic and keyword rankings across portfolio
Reduce content production cycle time by 30% through refined AI prompts, workflows, and validation criteria; scale from internal to external production without quality loss
Demonstrate content-driven ROI with quarterly editorials showing traffic-to-conversion lift; secure 2+ client contract expansions based on content performance
Lead thought leadership initiative on AI-hybrid content; contribute 2-3 internal case studies and participate in Publicis Media knowledge-sharing on SEO best practices
KPIs You'll Own
Organic Traffic Lift
Month-over-month growth in sessions and users from search, tracked by content piece and client account.
Keyword Ranking Position
Average position movement for target keywords; percentage of keywords moving into top 3, top 10, and top 20 SERPs.
Content Production Velocity
Number of publishable drafts created per week; ratio of AI-drafted to human-edited content; cycle time from brief to publication.
Conversion Rate by Content
Engagement and conversion metrics tied to specific content pieces; cost-per-lead or cost-per-sale by content cluster.
Client Satisfaction & Retention
Quarterly net promoter score on content strategy; number of accounts requesting scope expansion or renewal.
Tools & Stack
Your Team
Your Manager
SEO Project Lead / Chef de Projet SEO
Current Team
Embedded within Publicis Media's Search expertise hub; cross-functional with account teams, copywriters, and data analysts
New role or backfill for growth in content-led SEO practice
The Package
Salary
€45K-€55K base
Remote
Hybrid: 3 days on-site (Paris 17e, Courcelles), 2 days remote per week
Benefits & Perks
Company Intelligence
Publicis Groupe is a global communication leader with 27 agencies blending creativity, media, data, and tech. Publicis Media specializes in navigating complex modern media landscapes with centers of expertise in social, performance marketing, digital, data, content, search, tech, and commerce.
Customers
Enterprise and mid-market brands across multiple verticals
Culture
Innovation-driven, fast-paced, and engaged teams solving complex marketing challenges.
Is This Role For You?
- You're convinced content is SEO's most underutilized weapon and want to prove it with real results
- You're fluent with data (GA, GSC, ranking tools) and can translate performance into client-ready narratives
- You're comfortable balancing hybrid AI/human workflows—using AI for speed while adding editorial craft and strategic thinking
- You thrive in a performance-driven environment where impact is measured and rewarded
- You have 3-5 years of SEO, content strategy, or content marketing experience with proven track record
- You believe AI content can replace human editorial expertise or strategic thinking
- You're uncomfortable with metrics, reporting, and being held accountable for organic performance
- You need 100% remote or flexible location—this is on-site 3 days/week in Paris
- You prefer pure creation over strategy and performance optimization
Interview Process
Phone Screen
Preliminary conversation on SEO experience, AI familiarity, and understanding of content's role in organic growth.
Content Strategy Case Study
Async or live exercise analyzing a site, identifying gaps, and proposing a content roadmap with prioritization logic.
Client Presentation Simulation
Prepare and deliver a short pitch on how you'd approach a specific account's content strategy and expected ROI.
Team Interviews
Conversations with SEO Project Lead and cross-functional partners (data, account management) to assess collaboration fit.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.