The Challenge
Prezzee is a global digital gifting powerhouse (140M+ cards sold, 6M customers). You'll own North American marketing strategy and execution-building demand gen, full-funnel campaigns, and go-to-market programs that drive real revenue across B2B and B2C.
Your Mission
Develop and present annual North America marketing strategy aligned with CMO priorities and global objectives
Audit existing campaigns, agencies, and performance data; establish baseline KPIs and reporting framework
Launch first B2B demand gen campaign targeting enterprise partnerships; hit initial pipeline contribution
Build sales enablement playbook (case studies, one-pagers, email sequences) and align messaging with top 10 accounts
Scale B2B demand gen to consistent monthly pipeline target; prove ROI and optimize channel mix
Execute 3+ full-funnel B2C campaigns across paid/owned/earned; measure CAC, LTV, and retention lift
Plan and execute 2 partner marketing campaigns end-to-end; document playbook for scale
Establish product GTM cadence with Product team; successfully launch 2 new offerings with measurable adoption
KPIs You'll Own
B2B Pipeline Generated
Monthly pipeline contribution from demand gen campaigns tied to sales targets.
B2C CAC & LTV
Customer acquisition cost and lifetime value by campaign, channel, and cohort.
Campaign ROI
Marketing spend vs. attributed revenue or pipeline value across all campaigns.
Sales Enablement Adoption
Sales team usage of marketing materials and impact on deal velocity and win rate.
Partner Campaign Performance
Reach, engagement, conversions, and revenue impact of co-marketing initiatives.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer (CMO, Australia-based)
Current Team
Regional marketing team composition not specified; you'll manage external agencies and contractors
New role-building North America marketing function from strategic lead position
The Package
Salary
$180K-$220K
Remote
On-site: NYC Chelsea or San Jose, CA office. 3 in-office days per week (hybrid)
Benefits & Perks
Company Intelligence
Prezzee is a global leader in digital gifting and payments with 140M+ gift cards sold through 1,500+ brand partnerships and 6M+ customers worldwide. The company leverages borderless payment tech and digital solutions to drive gifting and financial services. Mission-driven: change lives through the power of giving.
Customers
1,500+ brand partners; 6M+ end consumers
Culture
Collaborative, global-minded, fast-paced, cross-functional alignment with Sales, Product, Partnerships
Is This Role For You?
- You've led B2B demand gen and B2C full-funnel campaigns simultaneously-and ship results
- You move fluidly between strategy (annual planning, CMO-level thinking) and execution (campaign QA, budget management)
- You thrive owning P&L impact: you speak revenue, not vanity metrics; you link every campaign to business outcomes
- You've managed agencies, hired contractors, and kept cross-functional teams aligned under pressure
- You're energized by growth-stage complexity: product launches, new partnerships, evolving markets
- You're 100% hands-off: this role demands strategic AND executional excellence; you'll build decks and run campaigns
- You're vague on metrics: if 'brand awareness' is your North Star, you're not a fit. We need CAC, pipeline, and ROI
- You need a fully built-out team on day one: you'll inherit contractors and build the team over time; you need grit
Interview Process
Screening call
Conversation with recruiter on background, motivation, and fit for VP-level regional role
Marketing case study / presentation
Likely a real or hypothetical campaign challenge; bring your framework for strategy + execution
CMO conversation
Strategic alignment call with Australia-based CMO on global strategy, North America priorities, and collaboration model
Cross-functional panel
Meet Sales, Product, and/or Partnerships leads to assess working relationship fit and communication
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.