Coordinador de Trade Marketing (Mazatlán)

Como Coordinador de Marketing Comercial, estarás a cargo del éxito de nuestras marcas en la región. Ayudarás a desarrollar estrategias de marketing que logren el crecimiento de la marca, alineando estas estrategias con los objetivos de ventas y asegurando su implementación. Reportarás al Gerente de Marketing Comercial.

Responsabilidades clave

Colaborar en la ejecución de estrategias de marketing que logren el crecimiento de la marca en la región. Trabaja con el equipo de ventas para alinear las estrategias de marketing con los objetivos de ventas, asegurando la ejecución. Mantener relaciones con nuestro portafolio de clientes, asegurando su apoyo y compromiso con nuestras marcas. Ayudar a gestionar las inversiones publicitarias en ubicaciones designadas, asegurando un retorno de la inversión alineado con los objetivos de marketing. Ayuda a gestionar la cartera de productos y servicios, identificando oportunidades de crecimiento y optimización. Desarrollar estrategias para aumentar la cuota de mercado de nuestras marcas, analizando tendencias, competencia y necesidades del mercado. Asegura la coordinación de los materiales de marketing entre las tiendas regionales. Supervisa el uso del fondo publicitario, asegurando un uso eficiente y alineado con los objetivos. Anima y motiva al equipo regional de marketing para alcanzar los objetivos establecidos. Trabajar con otros departamentos, como ventas, producto y finanzas, para garantizar una estrategia integrada y alineada. Realizar un seguimiento mensual de la cuota de mercado, ventas, rentabilidad, reconocimiento de marca, percepción y retorno de la inversión en campañas publicitarias. Analiza datos de ventas, mercado y consumidores para identificar tendencias y oportunidades de crecimiento. Entregar informes sobre el desempeño de la estrategia de marketing y el retorno de la inversión para la dirección y otros departamentos relevantes.

Cualificaciones

3 años de experiencia en marketing y estrategia de marca. Experiencia en la creación y elaboración de planes de marketing, campañas publicitarias e investigación de mercado. Competencia en el análisis de datos de mercado para tomar decisiones informadas. Disposición a viajar para apoyar proyectos regionales. Alta capacidad de negociación Manejo y control de presupuestos Experiencia en retail Conocimiento en medios on y off, OOH Ingles intermedio

About us

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.

The PPG Way 2030

We are customer champions

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow.

We act with purpose and speed

Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.

We are excellent operators

Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.

We compete to win

Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths.

We are PPG proud

Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world.

At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.

If you need an adjustment due to a disability, please email recruiting@ppg.com.

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply. Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process.

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.