The Challenge
Pervolare is scaling e-commerce across LATAM markets (Mexico, Colombia, Peru, others). You'll own the entire customer journey—from first visit to repeat purchase—using data and experimentation to unlock revenue growth across a multicultural user base.
Your Mission
Audit and map the current conversion funnel (Visits → Quote → Payment → Issuance); identify top 3 drop-off points by market, device, and traffic source
Launch 4-6 A/B tests on high-impact pages (landing, quote, checkout) with hypothesis-driven approach and statistical rigor
Build customer journey maps for 3-4 key user segments and document friction points using heatmaps and session recordings
Establish CRO framework and weekly reporting cadence; define conversion metrics baseline and target lifts by market
Achieve 15-25% conversion rate improvement through systematic CRO; scale winning experiments across LATAM markets
Implement behavioral segmentation model; activate 3+ automated CRM journeys based on user behavior and cohort analysis
Design and launch post-purchase experience strategy including NPS tracking, Voice of Customer program, and reactivation campaigns
Build LTV analysis by segment and market; create pricing/offer strategy recommendations tied to customer lifetime value
KPIs You'll Own
Conversion Rate (Funnel)
Track conversion at each stage (Visits → Quote → Payment → Issuance) by market, device, and traffic source.
E-commerce Revenue
Total revenue attributed to digital channels; measure impact of CRO experiments and initiatives.
Customer Lifetime Value (LTV)
Average revenue per customer across lifetime; segment by acquisition source, market, and cohort.
Net Promoter Score (NPS)
Customer satisfaction and loyalty metric; track post-purchase experience and reorder intent.
Repeat Purchase Rate
Percentage of customers making second+ purchase; measure fidelization strategy effectiveness.
Cart Abandonment Rate
Track abandonment at checkout; prioritize for optimization and retargeting campaigns.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP of Growth or Chief Commercial Officer
Current Team
Cross-functional: UX/UI designers, engineers, BI analysts, marketing team, customer service (CETS)
New role or expansion of existing team
The Package
Salary
$60K-$85K base
Remote
On-site, Bogotá, D.C., Colombia
Benefits & Perks
Company Intelligence
Pervolare is a LATAM-focused travel/e-commerce platform operating in Mexico, Colombia, Peru, and other markets. The company combines brand building with conversion optimization to maximize revenue and customer lifetime value across digital channels.
Customers
Multi-market LATAM users in travel/e-commerce segment
Culture
Purpose-driven brand building; multicultural, data-informed decision making; experimentation mindset
Is This Role For You?
- You've led conversion optimization or CX initiatives with measurable revenue impact (15%+ uplift minimum)
- You're fluent in A/B testing, analytics tools (GA4, heatmaps, session recording), and can read SQL queries
- You thrive in multicultural, fast-moving environments and can translate insights into action across teams
- You're comfortable on-site in Bogotá and interested in scaling e-commerce across LATAM markets
- You need remote flexibility; this role is 100% on-site in Bogotá
- You lack hands-on experience with conversion optimization frameworks and A/B testing at scale
- You're uncomfortable with data-driven decision making or prefer strategic vision over metrics
Interview Process
Screening call
Discuss CRO experience, LATAM market knowledge, and conversion optimization case studies
Case study or assignment
Analyze a sample conversion funnel; propose optimization strategy and A/B test roadmap
Cross-functional interviews
Meet with UX/UI, engineering, BI, and marketing leads; assess collaboration skills
Final interview
Meet hiring manager (likely senior leadership); discuss strategic vision and first 90 days
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.