The Challenge
Payoneer is a $5B+ fintech platform serving 2.5M+ users across 190 countries. You'll architect regional growth strategy for LATAM, driving triple-digit growth through customer acquisition, retention, and ARPU expansion in one of the world's highest-potential emerging markets.
Your Mission
Audit current LATAM marketing performance—map channels, identify leaks, establish baseline KPI dashboard (acquisition cost, conversion rates, ARPU by segment)
Define regional ICP personas and go-to-market playbook for 2-3 priority verticals (freelancers, SMBs, marketplaces)
Launch 3 growth experiments across paid, SEO, lifecycle—test messaging, channels, and conversion hooks with $50K+ budget allocation
Build & onboard core marketing team (2-3 hires); establish weekly GTM cadence with Product, Sales, Operations
Scale acquisition pipeline to 300+ Score-A leads/month for LATAM sales team; achieve 25%+ YoY customer growth
Grow ARPU by 15-20% through retention programs, upsell campaigns, and vertical-specific product positioning
Establish always-on programmatic campaigns across digital channels (paid search, display, email, social); document regional playbooks
Drive 2-3 product launches with go-to-market support; validate market-product fit in emerging segments (gig economy, creator economy)
KPIs You'll Own
New Customer Acquisition Cost (CAC)
Track blended CAC across paid, organic, and partnership channels; target <$15 per customer in LATAM markets.
Conversion Rate by Channel
Monitor paid search, SEO, display, and email conversion funnels; aim for 3-5% improvement QoQ through creative testing.
ARPU Growth Rate
Measure average revenue per user by cohort and vertical; target 15-20% annual lift via upsell and retention initiatives.
Lead Quality Score (Sales-Marketing Alignment)
Percentage of marketing-qualified leads (MQLs) that convert to Sales-qualified leads (SQLs); maintain >40% MQL-to-SQL rate.
Customer Retention / Churn Rate
Track month-over-month and annual churn by segment; implement lifecycle campaigns to reduce churn by 10-15%.
Campaign ROI
Calculate return on ad spend (ROAS) for paid campaigns; maintain >3:1 ROAS across regional initiatives.
Tools & Stack
Your Team
Your Manager
Regional VP or CMO (assumed based on Senior Director title)
Current Team
Likely 3-5 person regional marketing team; expansion expected
Backfill + growth hiring; expect to build out team from 5 → 8-10 over 12 months
The Package
Salary
$120K-$160K base
Variable
15-25% performance bonus (based on acquisition, retention, ARPU targets)
Equity
Likely available for senior role; confirm with HR
Remote
On-site, Greater Buenos Aires. Occasional travel to regional offices and HQ.
Benefits & Perks
Company Intelligence
Founded in 2005, Payoneer is a global fintech platform enabling cross-border payments and financial services for 2.5M+ users across 190 countries. The company processes billions in annual transaction volume and serves freelancers, small businesses, marketplaces, and enterprises. Payoneer is a mature, well-funded player in the payments space with strong brand recognition in emerging markets.
Founded
2005
Team Size
2,500+
Funding
Public (PAYO) via SPAC merger
Customers
2.5M+ users, 190+ countries
Culture
Global, distributed team; mission-driven around financial inclusion; high growth mentality
Is This Role For You?
- You've led regional or country-level growth marketing teams at B2B SaaS or fintech companies and driven 50%+ YoY growth
- You're fluent in data-driven experimentation (CRO, A/B testing, funnel optimization) and can articulate marketing ROI in real time
- You have hands-on experience scaling paid channels (Google Ads, Facebook, LinkedIn) and organic growth (SEO, content, partnerships) in emerging markets
- You thrive in cross-functional environments and can influence Product, Sales, and Operations without direct authority; you're comfortable with ambiguity and rapid iteration
- You need remote flexibility—this is on-site in Buenos Aires; no negotiation
- Your background is brand marketing or corporate comms; you haven't owned P&L or driven measurable revenue impact
- You're risk-averse; this role demands rapid testing, fast failure, and pivoting on weak signals
Interview Process
Recruiter screen (30 min)
Background, motivation for LATAM role, growth marketing philosophy
Hiring manager (VP/CMO) deep dive (60 min)
Case study: present a growth strategy for a fintech/SaaS product in LATAM; discuss team leadership and GTM execution
Cross-functional panel (90 min)
Interviews with Product Lead, Sales Director, and Operations stakeholder; assess collaboration and systems thinking
Take-home assignment (optional)
Audit Payoneer's current LATAM marketing; recommend 3 quick wins and 6-month roadmap (expect 2-3 hours work)
Final exec conversation + offer
CFO or COO-level conversation; discuss vision, budget, and first 90 days
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.