The Challenge
Parloa powers 1B+ customer interactions for enterprises like IKEA and Booking.com. You'll own regional pipeline generation across insurance, finance, and healthcare—building field programs that turn industry events into revenue.
Your Mission
Map regional sales priorities and design Q1-Q2 field marketing calendar with 3-4 anchor events/campaigns
Establish baseline campaign performance tracking in Salesforce/HubSpot with pipeline attribution framework
Launch first ABM campaign targeting 5-10 key accounts in primary verticals
Build relationships with 2-3 industry associations and potential partner channels
Execute 6+ integrated campaigns (field events, webinars, conferences) generating 200+ qualified pipeline opportunities
Achieve 25%+ pipeline contribution to regional revenue targets with documented ROI per campaign
Implement AI-powered lead scoring and personalization across campaigns; demonstrate 30%+ engagement lift
Scale partner ecosystem with 5+ active channel relationships driving co-marketed events
KPIs You'll Own
Pipeline Generated
Qualified opportunities influenced or created by field marketing campaigns, tracked to close.
Cost Per Qualified Lead
Campaign spend divided by MQLs/SQLs generated; targets efficiency vs. sales cycle acceleration.
Event ROI
Revenue influenced by event attendees within 90 days divided by total event investment.
Sales Cycle Velocity
Average days from field-sourced lead to close; measure engagement program impact on deal speed.
Campaign Engagement Rate
Email open/click rates, event attendance, and content consumption by audience segment.
Tools & Stack
Your Team
Your Manager
VP/Director of Marketing or Head of Demand Generation
Current Team
Cross-functional: Sales, Product Marketing, Content Marketing, Partnerships
New role or backfill unknown
The Package
Salary
$140K-$180K base
Remote
On-site; New York primary hub. Candidates in East, Central, and West US (NY, NJ, TX, IL, CA) considered.
Benefits & Perks
Company Intelligence
Parloa is an enterprise AI platform powering 1B+ customer interactions globally. Companies like IKEA and Booking.com use Parloa's agentic AI to turn customer support into seamless, intelligent conversations. The company is at the foundation of a new era in customer experience where AI doesn't just respond—it understands, reasons, and acts.
Customers
IKEA, Booking.com, global enterprise brands
Culture
Builders shaping the future of customer experience; mission-driven on making conversations effortless.
Is This Role For You?
- You've managed 7+ years of field/regional marketing with proven pipeline and revenue impact in B2B enterprise
- You have hands-on experience in insurance, financial services, or healthcare—and understand their buying cycles
- You're fluent with AI-enabled marketing platforms (lead scoring, personalization, predictive analytics) and can articulate ROI
- You thrive in cross-functional environments and can translate sales priorities into integrated marketing campaigns
- You're primarily a demand gen or content marketer without field/event execution experience—this role owns the full program
- You lack enterprise sales cycle knowledge or prefer tactical over strategic ownership
- You need remote flexibility; this role is on-site in NYC with regional travel for events and partner meetings
Interview Process
Talent Acquisition Screen
Initial conversation on background, U.S. market experience, and industry expertise.
Hiring Manager Round
Deep dive on marketing strategy, pipeline generation, and cross-functional collaboration approach.
Technical Interview(s)
Likely case study or campaign design exercise demonstrating AI tool fluency and ROI thinking.
Bar Raiser
Final round with senior stakeholder to assess cultural fit and strategic thinking.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.