O que você vai fazer
Park Ave Appliance is a growing online appliance retailer looking for one strong operator to own and execute our entire e-commerce marketing engine end-to-end.
This is not a team management role. You’ll be the primary marketing operator, working independently while coordinating directly with ownership, development, merchandising, and email marketing.
We are looking for someone highly analytical, hands-on, and performance-driven, someone who understands how to grow profitable e-commerce revenue.
What You’ll Own
Paid acquisition across Google (Search, Shopping, Performance Max, YouTube) and Meta (Facebook/Instagram)
Full promotional execution across all channels
Google Shopping
Meta campaigns
website banners
landing pages
email campaigns
rebate and holiday promotions
Ensuring promotions launch in sync across digital advertising, retargeting/email campaigns, website messaging, and social channels
Conversion tracking setup and maintenance
GA4
Google Tag Manager
Meta Pixel
Conversions API
call/text tracking
Product feed optimization and Google Merchant Center management
Coordinating with developers and merchandisers to execute promotions, landing pages, tracking, and on-site updates
Improving conversion rate, retargeting, abandoned cart flows, and lifecycle marketing
Monitoring attribution, campaign profitability, and overall marketing performance
Required Experience & Skills
Shopify Experience (Required)
You must have hands-on Shopify experience.
You should understand how to
- set up and troubleshoot tracking within Shopify
pull and analyze Shopify reports
- work with apps and native Shopify functionality relevant to marketing operations
collaborate effectively with developers and merchandisers on implementation, troubleshooting, and promotional execution
Product Feed & Google Merchant Center Expertise (Critical)
This is extremely important for appliance e-commerce.
You should be highly comfortable with
product feeds and feed optimization
Google Merchant Center
custom labels
GTINs and MPNs
promotional feeds
supplemental feeds
shipping settings and labels
exclusions and feed segmentation
policy violations and disapprovals
crawl/indexing behavior
troubleshooting Shopping feed visibility issues
Additional Requirements
5+ years of hands-on performance marketing experience
Proven success growing revenue for an e-commerce company
Strong analytical and attribution skills
Ability to optimize for phone and text conversions, not just online purchases
Comfortable using AI tools to improve workflow efficiency, research, creative production, and execution
Strong communication and organizational skills
Able to work independently and take ownership
Compensation
Competitive salary based on experience
Performance-based bonus opportunities
Fully remote position
To Apply
Please send
Your resume
A short 1-minute video introducing yourself and your background
A brief explanation of why you believe you’re a strong fit for this role
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.